Lately I’ve been running some wedding industry marketing experiments on Facebook to explore what it takes to get leads without paying for them. One way you might have heard to do this is by joining local bride-to-bride Facebook groups, which gives you some great insight into what local couples are looking for, as well as opening up opportunities for conversation.

“This might just be the last real free source of leads!” says Bob Graham. “I probably shouldn’t be sharing this.” Bob is the savvy owner of Airwaves Music, one of the largest DJ companies in Canada, and founder of the new software company Event Temple. So maybe I twisted his arm a little to get him to let me share

  All Things Weddings: The Gay Wedding Industry Goes Mainstream – WeddingWire buys GayWeddings.com, welcoming what could be a $2.5 Billion industry if same sex weddings are approved nationwide. What to Do In a Customer Drought?  Look to the Wedding Industry – Learn how to survive when the marriage rate is the lowest it’s been in 100 years. 3 Worst

Facebook. Like it or not, that is where a lot of brides and grooms hang out, and if you want to reach them you need to be there too. But what is the best way to use Facebook to get leads without wasting a ton of time and money? Here are 6 articles that can help: How to Create a

Do you ever feel like you are just spinning your wheels using social media for your wedding business? It can be frustrating to post, tweet and pin with little or no engagement, leads or return on your time.  You may be making some common social media mistakes – but don’t worry, they are easily fixed! Here are 4 social media

Is your wedding business Facebook page optimized to get real leads, not just fans and ‘likes’? Did you know most wedding professionals are setting up their page the wrong way? We’ve put together this video to show you how to set up a Facebook page for your wedding business that generates real leads that you can turn into booked weddings.

Do you ever feel frustrated getting fans to interact with your Facebook page? Whether you post multiple times a day or just once a week, not getting a response can be enough to make you rethink posting at all. Did you know that Facebook recently announced a change to their algorithm that allows stories that are getting more engagement to

Question: Has Facebook advertising killed free marketing for businesses? Hey Steph, I wanted to ask you if you have heard much about Facebook changes that force you to pay to reach fans from your business page. I know that reach has been limited by an algorithm, but I’m hearing that a post might only reach 10 to 20 people out

No matter how much we love Facebook for wedding business marketing the truth is that privacy issues and questions regarding possible privacy issues have been a problem from the beginning. While that doesn’t stop most people using Facebook it does create frustration. The one good side of things is that there is almost always a way to block information from

A wedding business getting tired of attempting Facebook marketing isn’t new. In fact local wedding businesses struggle a lot to make Facebook marketing work. That doesn’t mean that you should give up, or that it won’t work. It just means you have to know what to do to see results. Stephanie Padovani’s guest blog on Mobile Beat does a great