The #1 marketing resource for the wedding industry
“What business are you in?” The first answer that comes is never the most complete. Wedding photography. Entertainment. Wedding planning. Travel. Officiating. Venues. A million other wedding pros could give that exact answer. This dumps you into the same category as the competition. You look the same as everyone else, and when couples can’t tell […]
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Have you been settling for “good enough?” In your wedding business? In your life? *** I spent a few days with my friend having adventures around New York City. She has a good job, a good relationship, a good life. Except when she says, “good,” what she means is more like “not bad.” “I don’t […]
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Lately I’ve been running some marketing experiments with activities on Facebook and LinkedIn to explore what it takes to get leads without paying for them. This has tuned me into what other people are doing as I discover what feels aligned for me. I’m connecting with a community of coaches and consultants, so almost everyone […]
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“The customer is always right.” It’s a saying designed as a reminder to do everything possible to make the customer happy. It’s a staple cliche of customer service. You know this isn’t true, don’t you? Sometimes the bride or groom misunderstands your instructions. Their opinion may be based on lack of information. Or you may […]
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The fox is clever and crafty. She has lots of tricks, productivity hacks and studies smart marketing. She owns all the bells and whistles and fancy tools. The hedgehog is simple. He has one strategy: curl up in a ball. A predator jumps out at you? Curl up in a ball. Get lost in the […]
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One of my wedding business students emailed me last week. “I have a great offer — thanks to your help! Now, what do I do? How many times can I post it without being obnoxious or burning myself out?” It’s a brilliant question to ask. Here’s the scenario: You have an amazing product or service. […]
Click Here to Continue Reading...There’s an oft-quoted iconic scene with Yoda and Luke Skywalker from the movie, Star Wars: The Empire Strikes Back… Yoda urges Luke to use the Force to lift the submerged ship from the swamp so that they can escape. Luke complains that it’s impossible, but finally agrees to try. “Try not. Do or do not. […]
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When I was a little girl, I was good at a lot of things. I got good grades in all my classes, pleased my teachers, and listened to my parents. I learned that I was smart, creative, kind. Good. I was good at everything I did. (I thought.) But then I started to get scared […]
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I didn’t enjoy saying it, but she was paying me to tell the truth. Belle came to me with a problem. She’d been struggling to get her wedding business off the ground for three years. What could she do to make it work? We had a chat and I gathered the facts. The business […]
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When was the last time you Googled yourself? It’s probably been a while. So… Go ahead and do it now. Open up Google, type in your name and hit search. I’ll wait. (If you have a maiden name or nom de plume, you’ll want to search for that, too.) What do you notice at the […]
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