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This is a sponsored post. By Christine Dyer of BridalTweet Today, engaged couples have countless choices when it comes to picking their wedding vendors. This fact makes it hard for you to stand out in this very crowded industry. But the fact is that in order to be successful, it’s imperative that you do stand […]
Click Here to Continue Reading...Have you ever been hung up about MONEY? Stomach tied in knots. Desperation about where (and when) the next booking is going to come from. And how will you pay the bills if it doesn’t? Oh, my. I can remember feeling that way during the winter slow season before a meeting with a couple. It […]
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Last night I attended a networking event for startups. A dozen new startup businesses stood by tiny tables with displays at the sides of the room, while other entrepreneurs walked by. One sign in particular caught my eye: “When was the last time you felt SEEN?” Woah. Powerful question! (And if you know me, you […]
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“Why can’t the clients just show up! I’m really good at what I do — I hate feeling like I have to convince them to hire me. I hate marketing!” I’ve heard this again and again, in the wedding industry and beyond, frustrated entrepreneurs crying out in marketing agony. Why does marketing have to feel […]
Click Here to Continue Reading...I’m fascinated by a strong marketing message that says, “This is what I’m for. This is what I’m against. Like it or not.” I recently came across this postcard for Lagusta’s Luscious Chocolates located in New Paltz, NY. “Heartbreakingly delicious artisanal chocolates, ethically made.” When we talk about “for” and “against” in the world of […]
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“What business are you in?” The first answer that comes is never the most complete. Wedding photography. Entertainment. Wedding planning. Travel. Officiating. Venues. A million other wedding pros could give that exact answer. This dumps you into the same category as the competition. You look the same as everyone else, and when couples can’t tell […]
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Have you been settling for “good enough?” In your wedding business? In your life? *** I spent a few days with my friend having adventures around New York City. She has a good job, a good relationship, a good life. Except when she says, “good,” what she means is more like “not bad.” “I don’t […]
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Lately I’ve been running some marketing experiments with activities on Facebook and LinkedIn to explore what it takes to get leads without paying for them. This has tuned me into what other people are doing as I discover what feels aligned for me. I’m connecting with a community of coaches and consultants, so almost everyone […]
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“The customer is always right.” It’s a saying designed as a reminder to do everything possible to make the customer happy. It’s a staple cliche of customer service. You know this isn’t true, don’t you? Sometimes the bride or groom misunderstands your instructions. Their opinion may be based on lack of information. Or you may […]
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The fox is clever and crafty. She has lots of tricks, productivity hacks and studies smart marketing. She owns all the bells and whistles and fancy tools. The hedgehog is simple. He has one strategy: curl up in a ball. A predator jumps out at you? Curl up in a ball. Get lost in the […]
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