Is your wedding business Facebook page optimized to get real leads, not just fans and ‘likes’? Did you know most wedding professionals are setting up their page the wrong way?

We’ve put together this video to show you how to set up a Facebook page for your wedding business that generates real leads that you can turn into booked weddings.

Watch this video:

Whether you are setting up your Facebook page for the first time or have an existing page, there are some important marketing tips to know to make sure you are getting the most from Facebook. When done correctly, your Facebook page can connect you with potential clients, create a viral buzz for your business and put you on page 1 of the Google search results!

Here’s just some of what you’ll learn:

  •  How to choose the right page type for your business.
  •   How to use keywords and links in your descriptions to generate more traffic to your website.
  •   How  to make your page more personal and compelling by using a specific type of profile image and adding these three things to your cover photo.

We’ll also share some bonus tips:

  •  How to add a lead capture form to your Facebook page with a service like that gets the couple’s email address so you can follow up with them.
  •  How installing the Talking Weddings Facebook review app can help your wedding business go viral (to find out more and sign up for your free trial, visit:

Here’s a quick Facebook Cover Photo Cheat Sheet:

  •  Size your cover photo at 851 x 315 pixels for optimal viewing.
  •   Include a call to action with your contact info on the image.
  •  Include client testimonials on the image to set your business apart.
  •   Include a clickable link to your website or email signup page in your cover photo description.

Facebook For Wedding Pros

Did you find this helpful? Leave a comment below and tell us how you use Facebook for your wedding business.

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Posted By

Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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10 thoughts on “How to Create a Facebook Page for Your Wedding Business”

  1. Joshua Isley says:

    Hello, I live in an area that has 3 major markets. Should I choose only one to name my Facebook page after or could/should I do all three? Would “Mytown, Yourtown, Theirtown Wedding DJ” work with google searches? If someone just searched for “Theirtown Wedding DJ” would I come up or would they have to search for the full name?

    I hope my question made some sense…. lol

    1. This is something to test. My guest is that “Mytown, Yourtown, Theirtown” would only come up on page when for that exact phrase.

      I’d pick the keyword you MOST want to rank for. You can always create additional pages for the other terms, if you’re motivated.

  2. Mik says:

    Hi guys.
    Thanks for your great work as always.
    I changed my FB business name so it is made up of keywords, like you suggested. But now when I like other wedding professionals’ posts it says they are liked by my generic keyword name… I am worried no one will recognise me and I will lose out on networking opportunities with wedding professionals I have worked with. What is your view on this?

    1. Mik says:

      Hey guys

      I’m still interested to hear anyone else’s experiences with this issue, but have an update of my own. Since changing my Facebook name to the generic keyword terms I just got my first enquiry today from a bride who literally just put that search term into the Facebook search. So I’m pretty happy with that. I am still worried sometimes that vendors who I meet and want to network with online won’t know who I am… but so far they seem to just work it out based on my comment. And when they tag me, I think the keyword name makes it more clear for people what I do, rather than my business name. I got another enquiry from being tagged as my keyword name.

      So there you go…

      1. You may want to have TWO Facebook pages: one named for your keywords, the other the name of your business. Simply focus on growing the one that gets the most interaction, which would probably be the one associated with your business. Then you can use the other to capture leads.

        1. Mik says:

          Hi Stephanie! Thanks for sharing your thoughts. So would you suggest duplicating all the content?

          Is anyone else doing this who can share their experience?

  3. Caren says:

    Stephanie – is the talking wedding app created by your company? Thanks Caren

    1. I wish it was! The app was created by a company based in Israel and the founder works with wedding and event venues. We’re helping them bring it to the US.

  4. Thanks for including the video.

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