I got my legs professionally waxed this week. (You’re welcome for the visual OUCH.) Something interesting happened: I walked in planning to spend about $150 and ending up with a bill of $219.80. Was I ripped off? Brainwashed into overspending? Confused by the inhalation of perfumes and tonics? Nope. I was HAPPY about it. I feel good about myself and

By Eathan Janney Mindset is everything. Even the most successful entrepreneurs in the world can add significant percentages to their income through subtle mindset shifts. In the next few posts we’re going to highlight mindset shifts that will make you more money using ethical and responsible tactics and strategies that embody your natural desire to be a caring human. You

I first met Vickie Musni by attending one of her personality seminars at the Mobile Beat DJ conference. The following year we roomed together at a Mark Ferrell MCing workshop and have since shared rooms at a few industry conferences together. Vickie has a lot of valuable knowledge to share with the wedding community about different personality types and how

There’s nothing more terrifying that quoting your price to a bride or groom when you don’t fully believe it. The lump in the throat, the knot in the stomach, the shaky knees of INSECURITY. We’ve all been there, especially right after rolling out a new price increase. If you don’t believe you’re worth the price, no one will. So how

By Adrienne Woolsey Ever meet with a potential client, spend a bunch of time writing up a unique estimate for them, only to find out that in the meantime they booked with a competitor? Your time is valuable, and you know your worth, but in a saturated wedding vendor market, how do you prove that to prospective couples? If you

When I was in my early twenties, I went through a philosophy kick where I read everything I could get my hands about the meaning of life.  A lot it waxed poetic but didn’t make a lot of sense to me.  Until I finally found something I could sink my teeth into. “The meaning of life is the meaning you

Do you ask before you pitch? Do you have an arrangement with your clients and potential clients that allows you to market to them? No? Maybe its time you did. Steph and I spoke at a wedding business marketing conference recently and I asked our audience who has a lead capture on their website. A few hands were raised, less