Social media is red hot.  In 2011 your going to see an even larger influence on the business world.  For those who have been sitting on the sidelines or have been casually dabbling on Facebook, its time to engage.  Your participation in the social web will only increase your ability to succeed. Find out more on one of my favorite

Advertising is serious business.  It has the potential to make or break our bottom line.  So do we dare to kid around in our copy, risk showing your inner wise ass off,  go full Monty with our funny bone? Definitely! Do it right and the leads will flow.  Do it wrong, well..maybe not! How To Use Humor in Advertising

Its nice to stumble across some good news these days. Check out this article from “Inc.” There are actually some concrete benefits that the new business guys can take advantage of.  Even the established ones can tap into some of these. Things Are Looking Up If you’d like to get more free information and strategies like this, join our Wedding

How do you schedule your work life?  Do you use an old school desk calendar?  2010 was the year I went paperless. I actually tossed the day planner and committed to an online schedule. I must say..Big Improvement! Not only is it one less thing taking up space on my already chaotic desk.  I find myself using it more effectively.

Blah, blah, blah, I’m so awesome.  Blah, blah, I’m the best at what I do.  Check out my super cool blah, blah! Want your marketing to really connect with your prospect? Stop making it all about you and instead focus it on them. I challenge you to look at the copy on your website.  Does it focus on the unique

Do you let your clients see the real you?  Allowing your personality to come through in your marketing can be very powerful.  Especially if can weave your story into your message.  Customers want to do business with someone they can relate to. Use your own stories to help achieve this connection. http://bit.ly/eLZsyG

As the year comes to an end, I like to start my mental list of goals for the next year. Of course, this thought process needs to find its way to paper or its lost in the day to day processing.  Goals are great, writing them down, better. But is this enough? Its just as important to plan your follow

2011 is just around the corner. So have you made a strategic plan for your business next year?  What, no plan?  Don’t feel bad, well maybe a little bad, good news.. its not too late.  There are a lot of ways to start.  I came across a great little template for just this task.  Don Crowther is a brilliant marketer

There is a lot of criticism about those mega-wedding websites flying around the internet these days.  Wedding vendors are sick and tired of not getting the most out of their bridal advertising.  And who can blame us!  I sure haven’t enjoyed wasting money on expensive advertising over the years. But whose fault is it, really? As Jeff explained in this

Hows your SEO?  Not a question most of my fellow wedding pros can give a clear answer to. Here is a guy who can help. I came across a post by Chris Brogan of ChrisBrogan.com offering up some great resources for evaluating and improving the SEO of your website.  One of my personal faves is “Website Grader” from Hubspot. http://bit.ly/eQionA