The #1 marketing resource for the wedding industry
I recently ran across a conversation on a DJ chat board about a blog called No Thanks, DJ. The focus of the site ( done in a pretty humorous way ) is to point out some of the less than professional conduct of a few DJs out there. You could just as easily make a […]
Click Here to Continue Reading...
A lot of wedding vendors complain about brides who expect something for nothing. In his book, Free: The Future of a Radical Price, Chris Anderson describes the difference between those under 30 and those under 30 when it comes to “free.” Most of our brides are under 30. Most of us…aren’t. Mama taught us that […]
Click Here to Continue Reading...I was hanging out on Wedding Wire the other day and came across this question: What comes first…the branding or the client? It’s a good question. Do you create your marketing message first and then attract the clients you want…or do you consider your ideal client first and then design your message to attract them? […]
Click Here to Continue Reading...
Last week Jeff did a really cool little video explaining a concept that is absolutely vital to making sure you never waste a penny on expensive bridal advertising that doesn’t work. This much is easy: if your advertising isn’t working for you, DITCH IT. The hard part is…how do you know if it’s not working […]
Click Here to Continue Reading...
According to The Wedding Report, 2017 wedding sales in the US totaled $55,857,830,544. Unfortunately, there is a downside to all this potential cash to be made. Bridal advertising is EXPENSIVE! The amount you should spend on your advertising costs should be no more than 10% of your desired income. However, it’s easy to blow this […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
Enter Your Name and Email Below For Instant Access!