by Meghan Ely
Like many of the brides I used to work with in my previous life, I met my husband on Match.com. Unlike most brides I used to work with, I actually saw him out on a date with someone else prior to our first date. This wouldn’t have been so controversial if he hadn’t said he was at his sister’s for a BBQ (which is why he couldn’t go out that date with me.)
So I like to hold it over his head from time to time- mainly when the trash needs taking out or for when I’m already tucked into bed under several fleece blankets but left my phone charger downstairs.
I also had a pretty big wedding PR win earlier this year when Good Morning America came to my house and filmed my Royal Wedding Party. I was able to get my hands on the video shortly thereafter, and it now lives both on my blog and my site, in addition to my canned introduction for when I have a speaking engagement. Last week, I sat in on a great social media workshop and the crowd was asked for examples of when a social media strategy turned into press so I shared my story once again. Once the seminar wrapped up, I found myself among a group of wedding pros itching for the full story.
The fact is, if something big happens, such as a wedding pr feature, you need to ask yourselves one thing – What is the best way to leverage this for my wedding company?
So what is a wedding pro to do? Here are a few tips and tricks to get you started:
- Add it to your Press Page – The ultimate goal should be to drive prospects to your web site to learn more about your services, so make it a priority to add your feature to your press page. Don’t have a press page? Not a worry, just add it to your to do list once you have 3-4 strong features.
- Update your Bio– Whether you have a speaker’s introduction such as myself or simply a bio on your web site, be sure to update it ASAP with a note about your recent feature.
- Spread the good word with your fellow wedding pros – If you’ve come upon a great real wedding feature, be sure to share the good news with the wedding pros who helped make it happen. Not only is it a great gesture, it allows others to promote it as well.
- Blog and Facebook about it – Don’t forget to add social media to the post-wedding pr to do list. If your feature was online, be sure to pull a screen shot of it and chat about it on your blog, as well as feature it on Facebook in Twitter.
Time and time again, I remind my clients that a wedding pr feature, whether it be a guest blog or a picked up real wedding submission, only lives as long as you let it. So the question now remains- what do you plan to do about it?

Photography Credit: Rob Garland Photographers