When a bride or groom contacts you, there’s a pretty good chance that they’re also reaching out to several of your competitors. That first impression means everything!
Here are three strategies that you can use to immediately start winning them over.
Strategy #1 – Send an instant video response.
How are your competitors responding to a lead? More than likely, they send a boring email or responding with what is (probably) an ineffective and boring phone call. When they get a friendly, welcoming video from you, it makes you immediately stand out.
You can make a more general video response to send to leads to introduce yourself, welcome them and invite them to take action. The information is the same as what you’d put into your normal response, although it’s better because it’s a VIDEO.
If you’re camera shy, you don’t need to put your face into the video in order for it to work powerfully. Just create a screen capture video of some images or Power Point slides with a voiceover.
Your video response should include a brief welcome. For example, “Hi, I’m Stephanie, Wedding Business Cheerleader at Book More Brides. Welcome!” Give them a warm greeting and let them know that they’re in the right place.
Include what you’re for and what you’re against. This is a great way to attract your ideal clients and alienate the couples that you don’t want. This immediately helps the bride or groom figure out if you’re a good match for them and gets them excited about learning more.
Finally, your video needs to have a call to action. What do you want them to do next? You can say things like, “Call me for a quick phone chat.” “Visit my website to get this free report.” You need to tell them what to do in order to multiply the chances that they’ll actually do it.
Make sure that your video is no more than 3 minutes long. Force yourself to keep it short so that more people actually watch it.
Strategy #2 – Lightning fast response.
The faster you respond, the more likely you are to actually reach them. Your competitors are going to be slow as molasses!
When you’re doing everything for your business, it can be tough to give that lightening fast response. After all, you’re probably already moving in 19 different directions at once. So, here are some options to make it easier:
● Include your video response in an auto reply.
● Forward emails to your mobile phone and respond immediately.
● Hire a call answering service like Telassistant.com.
Another way to have a lightning fast response is to add a live chat popup to your website. This way, when a bride or groom lands on your website a little box pops up inviting them to chat with someone in real time.
Strategy #3 – Impress with snail mail.
Yes, this is going to cost you something, but when done correctly it’s extremely powerful and extremely effective.
Think about it from the bride and groom’s points of view. When they send in their inquiry, what do most vendors respond with? The two most common responses are either an email or a phone call.
When they contact you, you’ll ask if they’d like to receive “5 Tips to Make Your Wedding Super Duper Fantastic” (or something like that) in the mail. You stand out immediately!
Here’s the important thing: don’t send a sales pitch! Make sure that your mailing or DVD is full of useful tips and information. Put that expert knowledge of yours to good use.
All of these strategies make you stand out from the competition immediately. Your competitors will be struggling to live up to the high professional expectations that you’ve set.
It’s time to take back your power and crush the competition!
What do you do to stand out from the herd?