By Natasha Gay, Zipwhip With read rates that put email to shame (98% of text messages get opened compared to only 22% of email  – Mobile Marketing Watch) it is clear why texting is the preferred form of communication, especially as the Millennial market becomes the majority. 52% of customers want to text with businesses (eWeek), so it’s not going

I knew it was going to be bad, but I just wasn’t prepared for this. Let me paint the picture for you. I set aside an hour today to make random calls to some of the awesome members of our Book More Brides community (yes, I do things like that) so I could say thanks and see how we can