You have a great website, an amazing newsletter set up, and Facebook and Twitter pages. But is this where social media ends? Actually, no it’s not. The whole purpose of using social media for your wedding business is to generate leads.
For your Facebook fan page, you need to make sure it has a great landing page with a sign up for your newsletter. Otherwise your Facebook page will lose leads instead of gaining new ones.
If you have a website, you should also have a blog as one of the pages. A website with a blog actually gets 55% more traffic, and if you have CTA’s at the end of each blog post that will majorly increase the number of leads you are getting from your website. For more missed social mead leads check out Kipp Bodnar’s blog post!