A huge number of people have email today, even those who don’t have internet usually have email now. For a business using email marketing is one of the cheapest forms of marketing, and you have a much higher chance of getting your email read and getting brides interested.
Think about it. Small Business Mavericks explains how someone who has willingly chosen to sign up for an email newsletter, or has given you permission to contact them is much more likely to open and read your emails. Obviously your email has to be correctly crafted to get those leads to turn into clients, but that’s another story. Bottom line, it’s cheaper for you to market this way, and gets you higher results than anything else you could use. How is email marketing working for you?