We’ve spent the last year encouraging wedding businesses to get on the band wagon of social media. If you have done so you are probably in the same boat as many businesses today. The difference between businesses that make social media work for them, and those that give it a try and give up, comes down to strategy and hard work, or the lack there of.
Scott Bishop points out that using social media for marketing is at a point where you either use it the way it was designed to be used, or it becomes a waste of time and effort. In other words if you really want social media marketing to work for you, you need to find out how social media marketing works, what options are out there, and then create a marketing plan, and execute it on a daily or at least weekly basis.
Social media should not be the only place you are marketing, it is simply the newest, simplest and often least expensive and most effective (if done correctly) marketing option out there that helps you reach brides, connect with them on a more personal level, and ease them into your sales funnel. To learn more about the direction that social media marketing is going make sure to read Scotts great article.