walking brides

Have you ever wondered why social media is so important? I mean there are the obvious reasons of marketing to reach brides who would never find you otherwise, but why is it that marketers everywhere are pushing for businesses to focus major marketing efforts on these sites?

The answer is in the statistics. Wedding Wire Pros has a great article where they sum up the stats so that all of us can understand them. It isn’t just because people are online shopping and talking with friends. You need to focus a large chunk of your wedding marketing efforts on social media because that is where the people are. Literally. You could never hope to reach as many people in your town or city as you have the potential of reaching online. What do you think?

Photo Credit