Ever wonder at what really makes the difference in gaining online sales? Well according to Linda Bustos the answer is often a little whacky. For instance, did you know that the direction of a models eyes controls where the eye of the potential customer will go? It can make a huge difference on whether the potential bride spends time on your site, and whether she understands you message.
You see, it’s not all about having good marketing tactics. It’s is the seemingly tiny details that often are the deciding factor on whether you land a bride or not. Think about it. The small details are what control that initial understanding of a wedding business. If your website is sloppy in design and hard to navigate, brides will assume your business is as well. If you don’t make an emotional connection or make sure that your main message IS your main message, a bride won’t be able to figure it out. Make it simple and easy for a bride to find the information she needs and make sure she can easily contact you without searching endlessly around your site. What do you think?