There are a lot of things you can do to build a successful wedding business. However all the business advice in the world won’t help you make it in business if you aren’t able to tap into yourself and connect with brides on a personal level. A wedding is one of the most personal events a person will ever plan and they don’t want to deal with hardened business people on this day.
John Jantsch points out in his great article that there are three questions to answer about yourself to bring out this side of your business: who I am, where I’ve been, and who I hang with. All of these things control how you approach business, how you connect with a bride, and the mindset behind each decision you make. The type of people you hang out with are going to be the types of brides you attract to your business, your background effects how you approach issues, and your personality will either attract or repel certain brides. When it comes to building a business self-introspection is crucial. What are the issues in your life that are holding you back from building a successful business?