Many sales professionals follow the “give more, get more” philosophy according to Jonathan Farrington in his Blog. Unfortunately that is very true, and instead of drumming up sales they end up getting worn out and frustrated, with very little progress made.


So what is the correct sales process anyway? Simply put, it is drumming up sales. That means making calls, advertising, connecting with people, learning what people want, and ensuring that your product or service meshes with what they want. Volume doesn’t matter as much as getting the right things done, so before you wear yourself down to the bone you may just want to re-evaluate your business goals and sales tactics.

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