Publishing press releases is something that very few businesses do anymore. It is easy to think to do one when your business opens its doors, but why would you want to do it for anything else? Sarah Skerik, PR Newswire’s vice president of social media says that the press release is probably one of the best tools to bringing leads in to a business when it is posted online.
Think about it. This isn’t an article written from a personal perspective. It’s something that gives the audience the full story about an event, answering all the main questions, and is written from a very factual point of view. As a result a press release is taken very seriously both by the media, and potential clients. It is also a given now days to make sure that contact information is included in the press release, which can include a call to action which will convert readers into potential leads. To find out more make sure to read the article by Shara Skerik. Have you ever done a press release and if so what was the outcome?