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If we want to book more weddings, we have to know where the brides are so that we can meet them there.  That’s pretty straight-forward.

84% of brides plan their weddings using the internet.  Okay, that tells us that brides are planning online.


Leave it to Christine Boulton of Think Like a Bride to set us straight.  The answer may surprise you.

Read her blog post here: Where Are the Brides Online?

We work with a lot of wedding professionals whose websites are in real trouble.  Not because they look bad…although sometimes I have to cringe…but because no one can find them.

Those pretty flash websites do NOTHING for you when it comes to getting found by brides.  You need search engine friendly urls, relevant local keywords, fresh content and interaction on your website or no one will find you.

What are you doing to reach brides online?

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Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

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