Lady Gaga may not be your cup of tea, but even those who are not fans have to admit that her performances and clothing choices are some of the most talked about productions in the music industry. A wedding business may not seem like the type of industry that could learn from her, but when it comes to promoting a business, she has used some of the oldest and best tricks in the book.
Going over the top doesn’t mean that you have to wear that horrible meat dress that Lady Gaga wore, but you can find something that will make your business stand out just as much. If you do something unexpected, you will grab people’s attention and they won’t be able to stop talking about it. Jim Nichols (Senior Digital Strategist at Stern + Associates) recommends that you turn your seminar or advertisement into an experience versus a place where you dump information on people. They will not only remember you for years to come, they will also tell all their friends about you.