Wacky couple

Are you giving today’s couples what they REALLY want?

I recently attended a presentation by Peter Merry and Liz Daley (The Fun Wedding Experts) at the NACE Experience, Rockin’ Receptions: How to Put the Fun in Your Functions.

They stressed that today’s couples want an increasingly personalized experience.

Years ago, couples had few options and little exposure to what other couples were doing at their weddings.  Today they’re not just keeping up with the Joneses around the block…they’re competing with the wedding antics of couples from China, Italy and around the globe that are broadcast on the the internet.

It’s not enough to know how to provide great customer service.  Couples want to know that you can give them a stand out, personalized wedding experience.

3 Ways to Give the Personalization They Crave

#1 – Provide alternatives to the traditional.

Most couples cut the cake with the traditional (boring) cake knife.

One of Liz Daley’s brides was determined to do something different.  She put ballot boxes in front of the cake and asked her guests to vote for the implement she should cut the cake with:

a)    Cake knife

b)    Red ruby slipper

c)    Tactical tomahawk

Of course, the guests voted for the tactical tomahawk.  The result were some crazy photos of the bride and groom “attacking” the cake and the bride tossing her tomahawk instead of a bouquet.

Present ideas to your couples and help them make them their own.

#2 – Facilitate performances and sketches to capture on video.

It’s the age of YouTube.  For many of today’s brides and grooms it’s not just enough to have an outstanding, personalized wedding.

They want to prove how awesome the wedding was with a viral YouTube video.

Liz Daley told the story of how one of her grooms couldn’t dance because he was disabled, so a First Dance was a no go.

As an alternative, the bride and her bridesmaids did a choreographed dance for him that ended with the bride swooning into the groom’s lap.

The more of these personalized moments you create, the more rave reviews you’ll earn.

#3 – Learn what makes the couple “tick” and build a moment around it.

One bride and groom who hired us were both huge movie fanatics.  They named their tables after their favorite movies (The Godfather, Jaws, Blue Velvet) and we included their theme music during the cocktail hour and dinner.

Another bride collected Pez candy dispensers as a hobby.  So the couple hunted down a unique Pez to give each guest as a wedding favor.

Help your couples identify the things they have in common, or those fun differences, and work them into a truly one of a kind wedding experience with what you do.

Encourage the Personalization

Couples are turning to their wedding professionals for ideas and support in this personalization, and that’s where you can really shine.  Create those “YouTube worthy moments” to get them raving about your services.

Ask these questions to gather inspiration for their personalized experience:

•    What have you seen at weddings that you liked and didn’t like?

•    What ideas do you have?

•    Our couples have done this (show examples.)  Do any of these appeal to you?

•    What are the biggest interests you have in common, or ways that you’re very different?

Become a resource for your couples that’s like a Pinterest inspiration board, filled with your wedding experiences.  They’ll get their best ideas from what your past couples have done, and then you can help them make it their own.

How do you deliver a personalized experience?

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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2 thoughts on “What Today’s Couples Need to Know Before They Hire You (and It’s Not Your Price!)”

  1. Nick Storey says:

    Thanks Stephanie!

    My wife and I completely agree with your premise that couples are looking for increased personalization and novelty from us… especially the millennial couples. We grew up with technology and a global perspective so our bar is set by what we see online or on Pinterest rather than our limited experiences at friends weddings. But you are so right that now someone ten states away has a cool wedding idea and we look to up the bar on them 🙂

    I didn’t know it at first but when one of my clients sent back their DIY wedding video footage I only then realized they had a fun Batman themed wedding! (posting video on our blog soon) It was really interesting… they shot the ceremony up on a high rise in Chicago and there were clouds and fog rolling in all around them. It even began raining at one point but they continued through it. It was very cool but now the next couple three states away will be looking for an even more spectacular event 🙂

    We will start using your recommendations by using these Batman examples as ideas/blog posts for our prospective brides. We always provide a great highlight video for Face Book which is usually more immediately important to them than the actual hour long wedding video. The thrill they get sharing the highlight video with their friends is what a lot of my clients are really looking for.

    Thanks again!

    1. Another side effect of featuring these personalized wedding ideas is that you’ll attract more “conventional” couples who like to THINK they are “unconventional.” In other words, they’ll like that you’re doing more outrageous weddings, but they won’t have the guts to do it themselves. 🙂

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