What to Do If Brides Aren’t Buying What You’re Selling

 Question: Brides don’t seem to be look for what I’m selling. How do I get them to buy my stuff? 

I have a unique problem, I am the only person out there creating fashion charcoal portraits for brides new and existing. Trying to get the word out is almost impossible when sites will not address need, there is no category close or real to wedding art. So what do you suggest? A site for me would need to explain what I offer.

Answer:

The problem you’re facing is a BIG one: couples are NOT looking for a wedding artist.

Because they aren’t looking for a wedding artist already, you have to work 100x harder to get them to understand what you offer and why they should hire you. There simply isn’t a large demand for wedding art at the moment.

If couples are not already searching for your service or actively looking for a solution to a problem that you solve, your business will probably fail.

It is far easier to identify the need your potential client has first and then create your product or service around that. Then all you have to do is show that you have the answer to what they’re searching for, no convincing required.

Who is your ideal customer? I wonder if you’d have more luck selling to the parents and family of the couple as a wedding gift, rather than the couple themselves.

Who is it that wants to buy your services?

Once you identify who your customer is, figure out where they are going to search for gifts, and meet them on those websites or in those stores and locations.

Here’s the difficult truth: it could be that you are struggling to get hired by brides simply because they don’t want what you have to offer. I’m not trying to be harsh, just giving you an honest assessment.

A lot of times we get excited by an idea that we think is great, but it’s only going to make money if our potential clients think it’s great, too. Otherwise, they just won’t buy.

I do know there is demand in other niches for charcoal portraits, such as for children and pets. If you can put aside your desire to sell to brides and do some market research, it will help you know what to do.

Don’t give up on making money with what you love to do. You just might have the wrong market. Find the right one and you’ll find that selling to them is a breeze.

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