What Should I Name My Wedding Business?
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Finding the perfect name for your business can be agonizing.  Your name carries the burden of describing what you do, what makes you unique and who should hire you–all in a few words.

No wonder it drives us nuts!  Needless to say, it’s worth putting some thought into your business name.

Get Your Creative Juices Flowing

Before we get down to the nitty gritty of power naming, you need to determine exactly what you want your name to accomplish by answering these questions:

  • Who is the ideal client I want to attract?
  • What words do I want to associate with my business?
  • Which of these words will be attractive to those ideal clients?

Once you’ve answered these questions, start brainstorming.  Take out a piece of paper and write down as many words as you can.  Keep writing until you’ve filled at least an entire page.

Then start combining words and trying out different phrases until you have at least five good names.  Use the following tips and tools to help.

FREE BONUS: Download our free checklist  that shows you exactly how to quickly and easily find the perfect name for your wedding business.

#1 – Keep it short and simple.

Your name should be short and easy to understand, no more than three words.  It should describe what you do so that couples get it within seconds.

I know that companies like eBay, Google and Flickr make a fortune by inventing a catchy name, but they also had the budget to advertise and make sure that branding was everywhere.  I’m guessing that you don’t have that luxury.

Your best bet is a name that’s functional and descriptive.  Be sure to say what you do.

If you’re a photographer, include the word photography or photo.  If you’re a DJ or planner, put it in your name.
Don’t make couples work to figure out what you do.  If you don’t catch their attention in 7.5 seconds, you’ll lose them.

#2 – Make it memorable.

A great name is catchy.  It’s easy to remember, easy to say, easy to spell and easy to write.

One of the biggest mistakes wedding professionals make in naming their businesses is using generic words (resulting in dozens of “Unique Events” companies that are anything but) and trying to mimic creativity by misspelling common words.  (Think Foto and DJz.)

Avoid looking and sounding just like the competition: Sounds Entertainment, Elegant Events, Unique Photography.

Experiment with alliteration, rhythm and rhyme.  Examples of this include Coca-Cola, Dunkin’ Donuts, Book More Brides…*wink*

#3 – Choose a Name That Attracts Your Ideal Clients.

It’s important that you like your name, but it’s even more important that it attracts the type of clients you want to work with.  Don’t get so attached to your name that you pick something that repels them.

For instance, if you’re a band who wants to work high-end, elegant weddings and your name is Doctor Mud, well, it doesn’t exactly attract the right customers.

Test potential names out on real brides and grooms using surveys or with advertising tests to find out what really works.

#4 – Consider Using Your Own Name.

Many wedding professional who are artists or performers really ARE their business.  In these cases, it can make sense to use your own name as a part of your business because you’re branding it with your identity.

Using your first and/or last name, especially if it’s evocative, can be a perfect, simple choice.  Vivian Photography or Paradise Entertainment works very well.

Our own DJ mentor named his business DJ Music & More, a name that sounded just like every other DJ company, and no one remembered it.  People always referred him by his name, and he wished he’d had the foresight to use it for his own wedding business.

#5 – Make sure it’s available.

Before you finalize your name, make sure it’s available.  Check local businesses, trademarks and domains so that you can own a website to match your new business name.

This is super important, so don’t skip this step!  The last thing you want is a great business name that belongs to a big company who decides to sue you for everything you’ve got.

More Naming Resources

If you’re still stumped, there is help available.  You can hire a professional to come up with a name (a good name can cost you as much as $80,000!) or you can use some of these tools and resources.

Naming Websites:

  • Naming.net and Wordoid – Use these free online naming tools to generate ideas.
  • Lingzini – This site checks domain name availability.
  • Name Station – Check domain availability or hold a naming contest.

Crowdsource Your Name

  • Naming Force or Squad Help – Host a contest for the best name and let the public help you out.
  • Go to LinkedIn Groups or the Wordlab forums.
  • Ask your friends and family.  BEWARE: you’re going to get lots of horrible ideas!

Whatever you do, it’s worth taking the time to come up with the right name for your wedding business.  Spend at least a week brainstorming before you commit, let some time pass and test out a few variations before settling on one.

How did you pick your business name?

FREE BONUS: Download this article as a free checklist  that shows you exactly how to find the perfect name for your wedding business in 5 easy steps.

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Posted By

Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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28 thoughts on “What Should I Name My Wedding Business?”

  1. I am about to purchasend a farm for wedding venues and parties. Any suggestions for the name?

  2. Rosie Ridley says:

    please could you suggest some names for my new wedding celebrant business – my full name is Rosemary Elizabeth Ridley (previously Rowan) – but i’m known as Rosie

    I would like to try and use some of my name if poss.

    any suggestions would be most welcome

    many thanks


  3. Rov says:

    Pls help ! Still cant decide what business name should i name. Planning to name use my daughters name STella’s bridal couture . Or any suggestions pls.

    Thnx rov

  4. jancy says:

    Hiii i am study at mba(event managment). I doint create the agenda of a company which is wedding planner so i need ur help.plz send me tha fancy types of company name which is
    related of wedding planner.

  5. Angad Joshi says:

    Great word used for Wedding Business & Also the Tips are valuable Stephanie. Thanks a lot for giving information like this.

  6. Gemma O Grady says:

    Hi, I am starting my own bridal line, designing couture contemporary dresses!
    Should I just use my own name Gemma o Grady or some abbreviation of my name i.e. Gem designs/ gem couture bridal? Is my own name the best option!??

    1. The only challenge with using “Gemma” is the ambiguous spelling.

      Brainstorm a list of at least 50 names and variations. Then go back using the suggestions here to whittle them down and choose your favorites.

    2. Brittany says:

      For you yes! Love the name

  7. francesca says:

    I am starting a weddings and events business supplying DIY brides with buyable items but we also will be venue decorators and have a large stock of unique vintage and modern items to hire which are hard to source out.

    any ideas?

  8. Ann says:

    Some variants for wedding agency name:
    Marry me,I do, the Bride, Show time, wedding shop, wedding laboratory, Ministry of love, Art joy, Party house, Event lab, Love story, Just married, Show center etc.
    the problem is that the majority of these names already exist in my city or I just don’t like them. And what do you think about them? Thx

  9. Misty says:

    Hi, I am in urgent need of a business name. I am a wedding officiant and I started off calling my business Misty’s Matrimonial Ceremonies… Now I realize it’s way to long of a name, and it’s not reaching my target people, I want to do simple ceremonies, candle and sand ceremonies, elopements, vow renewals, same day service, LGBT. I will have to travel to where they are wanting to get married at first, and I don’t mind that at all, because I don’t have a building yet.

    Please help as I already have the first name up on a couple of places and I need to get it changed ASAP… Thanks

    1. RevMistyWeddings conveys that you are an officiant, your name and that you do weddings.

    2. Carol A Siebert says:

      Misty’s Weddings or Misty’s Wedding Ceremonies

  10. RAJESH BABU says:

    am freelance wedding photographer from kerala, india. will you suggest a suitable name for my company which name is short and attractive

  11. Melissa says:

    I am getting ready to take the plunge and open my own wedding business. I will basically be a one stop do it all with several other people involved in the business. We have talked for hours over a name and one that keeps coming up is “Ebony & Ivory Forever”. Is that a good one or should we start over. We want to have this nailed down before we go any further. HELP US!!!

  12. Bee says:

    Has anyone got any suggestions for a (female) Wedding Toastmaster website domain?


    or something more generic…?

    If I want to tag other services on to it later (like sweet table, cart..etc), would it be better to have separate site for that? Or make this one more generic so that it can have both?

    1. Pamela Boutin-Coviello says:

      Toast of the town

  13. Devjeet Singha says:

    Hi Stephnie,

    please suggest some names for as wedding planner or organizer.

    your help will be highly appreciated, and please make it quick.

    1. maia says:

      Help me, I can not think of a name for my business.

  14. Balvinder Singh Biring says:

    do you think Byring events with a gold ring in the middle would be a good name for
    a company that well be doing every thing for every type of event.
    as my name is biring

  15. Liezel says:

    Hi all, I am in the begin stages of starting my own bridal shop business. I am not sure if I should use my name in the business name. I am scared it sounds to taky. Any suggestions?

    Thank you

  16. Renee Noud says:

    I am currently doing a diploma in wedding & events co – ordination & need help with a business name. I am wanting my name in there somewhere but to sound elegant & professional. ..difficult I know. . .lol. . .any suggestions ☺

    1. Pamela Boutin-Coviello says:

      What about. “Renowned..” .a combination of .your first and last me really…

  17. blessing juru says:

    l would name it Silverstar bridal company or brilliant events

  18. umesh says:

    Hey! Plz mail me out some intersting and luxrh names for a wedding business..!!

  19. Anna says:

    After hours of brainstorming, I ended up using my own name for my company – first name, last initial, followed by “Events”. I’m still happy with the decision and recently met with a bride who actually told me that one of the reasons she chose me over other planners was because of the name of my business. She thought that since my name was part of the business name, I would take more pride in the work, since my reputation is literally on the line.

    There must be something to it if people like Trump, Oprah, or David Tutera use their name as their brand. I think it really helps a company stand out among all the others. Just my two cents ☺.

  20. Lilieth says:

    Hi Stephanie, I think you’re a wonderful Person. always trying to help some so, my New Year wish
    for you that God will enrich is blessing on your Life.

    1. Thanks, Lilieth. That’s so sweet.

      I wish the same for you. Happy New Year!

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