seinfeld on couch

There’s an episode of Seinfeld where George Costanza comes to the conclusion that everything he does is WRONG, and that’s why his life sucks.  Jerry tells him, “If every instinct you have is wrong, then the opposite would have to be right!”

George decides to do the exact opposite of everything he would usually do.  As a result, he lands a date with a beautiful woman, gets a new job and moves out of his parents’ house.

Watch a clip from “The Opposite” here.

When everything is going WRONG in your wedding business, there’s an easy way to fix it:

Do the opposite.

What do you usually do when you run into an obstacle or challenge in life?

The first thing we do is more of the same.  We’re like toddlers playing with one those shape puzzle toys, trying to get the triangle to fit inside the circle hole.  If at first we don’t succeed, try, try again.  And we keep getting the same, stuck result.

Where Are You Like George Costanza?

When I arrive to a party with a group of people I don’t know, I usually clam up.  Shock!  Dismay.  Horror!  That’s right; the mistress of ceremonies is a wall flower.

Give me a microphone or put me in front of a video camera and I’m a regular chatterbox.  But a cocktail party?  I’m quaking in my boots.

So I decided to try something different.  I know the result of clamming up at a party: I don’t meet anyone new, I have short, boring conversations, and end up leaving early.

What if I decided to do the exact OPPOSITE of what I would normally do?

Instead of hiding in a corner behind my social butterfly husband, I pick out the most popular person in the room…the one I would never approach in Non-Opposite world…and strike up a conversation.

Lo and behold, she likes me!  She’s interesting and interested.  I leave with a new friend.

If what you’re doing right now isn’t working, pretty much anything else you do has a better chance of working that what you’re doing right now that DOESN’T work.

Sure, the opposite might not be the best course of action, but it’s headed in the right direction.  Simply imagining the opposite behavior shocks you out of old, stuck patterns and ushers in new possibilities and new results.

It works!

Play the Opposite Game

Think about the biggest problem in your wedding business.  What would you normally do to try to solve it?

Quit doing that, immediately!  Instead, try the opposite.

If you’d normally talk to the same two people you already know at a networking meeting, challenge yourself to meet four new wedding pros.  If you usually talk about yourself, close your mouth and just listen.

If you would normally NEVER ask for the sale at a meeting, make a commitment to ask for the booking with the very next couple you meet.

When what you’re doing right now isn’t working, try the opposite.  It’s a great way to inspire yourself and get new results.

What’s your best trick for solving a problem?

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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One thought on “What Seinfeld Can Teach You About Booking More Weddings”

  1. Chris Gillham says:

    Interesting idea. I do like your thinking. I think being creative is the best way to market. At the moment I am finding new ways to market destination weddings but coming up with ideas is quite a challenge. I am working on connection (hope that makes sense) in everything I do. This is important to me, it can put a whole new meaning to your business and raise your personal worth to a higher level. Put other people first, something George could not do. Being able to provide clients with what they want is important to any business but, at the same time value what you do and don’t give away your talent.
    I think there are some good ideas here.
    Thank you, its not a parable I would have thought of.

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