The Importance Of Research Before Marketing

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I’ve come to realize that there are two types of marketers. Those who come up with an idea and throw money at it hoping it will work, and those who do their research before starting a marketing campaign and see good results. If you are having trouble seeing any results from your efforts in bridal marketing it is probably because

Wedding Industry Trends: On the Rise or Going Down the Drain?

Featured image for u201cWedding Industry Trends: On the Rise or Going Down the Drain?u201d
What do YOU think about the state of the wedding industry today? We recently asked this question in an email and were amazed at the differences of opinion and perspective. (A special shout out to Penny, Heather, Lou, Marie, Richard, Gary, Shirley, Dana and Diana for your thoughtful replies.  Thanks!) WATCH THIS VIDEO to learn what they had to say

The 8 Secrets of the Kick Ass Wedding Business

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I’d like to have a kick ass wedding business. Wouldn’t you? Let’s define “kick ass” for the purposes of this article. A Kick Ass wedding business: Is financially thriving. This means making enough to not only pay the bills, but to have some fun, too. Has regular, sustainable income. No more seasonal wedding “feast or famine;” this business has a

4 Things Wedding Vendors Are Dying to Know

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What do wedding vendors want? Last month we sent a survey to our wedding vendor friends asking for their opinion about some freshy-fresh training ideas we have in mind. We just HAD to find out what you want the most, so we can give it to you. Well, we read through every one of the hundreds of survey responses to

How to Get More Referrals For Free

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Question: Should I Offer a Commission in Exchange for Referrals? We are looking to partner with a handful of event planners and venues in our area to be their preferred photo booth vendor. Is it customary to offer them a % commission on their referrals that end up renting a booth from us? If so, what is the standard commission

How To Make Wedding Business Networking Successful

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Networking events can be tough, whether you go to one outside your industry or are just mixing at a bridal show. Patricia Fletcher points out that you don’t have to be an extrovert to make them work well for you, you just have to be prepared. Think it through. Why are you trying to network in the first place? Do

How to Create a Viral Wedding Video

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Have you seen it yet?  It’s the “Best Wedding Video Ever,” a parody music video of “The Time (Dirty Bit)” by the Black Eyed Peas that was filmed at the real wedding of Joya and Emre at the Terranea Resort in Rancho Palos Verdes, CA. Not only is this an incredibly fun, cool wedding video (which may just inspire a

2 Cheap Marketing Strategies That Built Our 6 Figure Wedding Business

Featured image for u201c2 Cheap Marketing Strategies That Built Our 6 Figure Wedding Businessu201d
By all rights, Jeff and I never should have been able to build a successful wedding DJ business. The recipe looked really bad on paper: no experience, no connections…no clue. (Okay, we did have a little something going for us.  We are smart cookies, after all…) But our story has a happy ending, in large part because of these 2