What to Say When Following Up with Brides

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As a wedding vendor, you have leads coming in from bridal shows, referrals, social media, and website forms. The question arises, what do you say when it comes time to follow up? Here are a few tips to use when planning your method of reaching out to your potential clients: 1. Make it personal – Use their name As easy

How to Start Your Career As a Wedding Planner

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By Luiza Kensell The wedding industry is one of the most sought-after sectors nowadays, with thousands of young people dreaming about a career in this fast-growing business. If you are among them, here are some tips and recommendations to start your career as a wedding planner as soon and as successfully as possible. Earn Basic Experience Like any other profession,

4 Things You Must Do Before Planning Destination Weddings

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By Lindsay Landman Destination weddings are serious business.  It is not just planning a beautiful wedding in a beautiful location away from your home base – it requires a whole different strategy from timing to travel to execution. Before you dive into the destination market, check out top tips from Lindsay Landman, recently named one of the top wedding planners

Featured Wedding Superhero: Jamie Brewer, Wedding Planner

Featured image for u201cFeatured Wedding Superhero: Jamie Brewer, Wedding Planneru201d
Jamie Brewer is the owner and lead planner at Day Lily Events in Evansville, Indiana. Her enthusiasm and fast implementation made her the winner of our Rapid Growth System contest, and I’ve been impressed by her effervescent personality and love for helping others ever since. Here’s more from Jamie, as told in her interview with me (Stephanie Padovani). Superpowers: Irresistible

Know Your Worth: 5 Ways to Price Your Work

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By Jennifer Taylor, Taylor’d Events Group “Every second counts.” If you’re a wedding business owner, you surely understand and agree with this saying. It’s true – every second really does count when you’re balancing client appointments, design schemes, and day-to- day admin work. This is why it’s so essential to ensure that you’re pricing your work accurately and being compensated

4 Smart Ways to Book Weddings With Social Media

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By Bonnie Dannen As a wedding professional, you have to be constantly on the lookout for new ways to attract more clients so you’re always booked. With your profiles on social media, you’re probably already trying to reach out to everyone you can—word of mouth is the best advertisement, after all. But there are some unique ways to get more

How Can I Earn Venue Referrals As a New Wedding Business?

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“We are just getting started as an event planning business; we’re officially an LLC, our website design is underway and we’ve got business cards about ready to send to the printers. Our next steps include going to venues to get a tour of their location – to know what they have to offer firsthand. Should I email/phone venues to schedule

Featured Wedding Superhero: Lisa Paladin, Wedding Planner

Featured image for u201cFeatured Wedding Superhero: Lisa Paladin, Wedding Planneru201d
Superpower: The Social Butterfly You may have heard the saying, “It takes a village to raise a child.”  Well, your wedding business is your child – it will take a village to help it grow! Nobody understands this better than Lisa Paladin of Event Plan-It. Lisa clearly realizes the value of making personal connections and building relationships. We had to

How Should I Deal With This Mother-of-the-Bride Zilla?

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  “I am very new to the wedding planning business and I have coordinated 5 wedding so far. I have a wedding scheduled in August 7, 2015 and just got a text message from the bride very upset because her mother is telling her is is not coming due to several reasons. A couple of reasons are the sun, she

The Couple Doesn’t Have a Budget. Should I Offer a Discount?

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“Help! I love your columns and website – you are a godsend for our profession! I have a very unique situation that came up today and I would LOVE to ask for your guidance. I am a wedding planner new to the area. Yesterday I met with potential clients for two hours about procuring my day of coordination service. I