How Do You Survive the Slow Season?

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How Do You Survive the Slow Season? “What do you do to stay profitable and how do you keep your attendance high?  I live in Miami, where slow season is from June till October.” Answer: Plan ahead to keep the lights on. Our wedding season slows down during the winter here in New York, too.  We’d be crazy busy starting

How to Rock Pinterest and Become a Top Pinner in Your Wedding Niche

Featured image for u201cHow to Rock Pinterest and Become a Top Pinner in Your Wedding Nicheu201d
With an ever-present shift of brides and grooms looking to social media for wedding pros, it’s more important than ever to have a strong presence in the social media world. Many wedding businesses have Facebook and Twitter pages, but have you thought about using Pinterest to boost your web traffic and sales? Let’s face it, brides are all over Pinterest

How to Fire a Client

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What?!??  Why would you want to fire a client? The reasons are numerous, including: The client is horrible to work with. You hate the type of work. It doesn’t pay. The client is never happy. The bottom line: you get to choose who you work for, the type of work you do and how much you charge. A few weeks

5 Reasons to Do Video Marketing For Your Wedding Business

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Video is one of the most powerful and underused marketing tools for your business. The results of our own surveys as well as other more scientific studies reported online reveal the truth: most of your customers prefer video to any other medium. Still not convinced?  Check out these compelling reasons why you should be using video. 1.  Video helps more

3 Signs It’s Time to Fire a Client

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Sometimes you just have to let them go. When we started our DJ business, the first were the class reunions.  Ugh. These clients had no budget for entertainment and the guests never wanted to dance.  All they wanted was to talk and catch up.  And God forbid you ended up with a school that had a long-standing rivalry.  Still gives

How Do I Get Couples to Hire Me Sooner?

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“My biggest frustration is unrealistic expectations. I teach Brides and Grooms how to dance for their wedding. Many of them believe I carry a magic wand and I can make them instant dancers days before their wedding. However down here in reality, it takes 3 to 6 months to feel adequate dancing with a partner (on dancing with the stars

What’s the Best Way to Advertise On a Small Budget?

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When you run a small wedding business, it usually comes with an equally small marketing budget. You need “bang for the buck” marketing strategies that work to get real leads. Follow these steps to find the right advertising strategy for you. 1) Lead with your strengths. What’s already working to bring in leads for your business? If you get most

What’s the Secret to Bridal Show Follow Up That Gets Results?

Featured image for u201cWhat’s the Secret to Bridal Show Follow Up That Gets Results?u201d
The recipe for follow up that books bridal show leads is simple, but seldom followed. Here are the steps to follow to get results. 1) Cherry pick that lead list and contact the very best leads first. Not all leads on the bridal show attendee list are created equal. Conserve your energy and focus your efforts on the most likely