How Do You Survive the Slow Season?

How Do You Survive the Slow Season? “What do you do to stay profitable and how do you keep your attendance high?  I live in Miami, where slow season is from June till October.” Answer: Plan ahead to keep the lights on. Our wedding season slows down during the winter here in New York, too.  […]

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How to Fire a Client

How to fire a client

What?!??  Why would you want to fire a client? The reasons are numerous, including: The client is horrible to work with. You hate the type of work. It doesn’t pay. The client is never happy. The bottom line: you get to choose who you work for, the type of work you do and how much […]

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5 Reasons to Do Video Marketing For Your Wedding Business

Pretty Bride with veil

Video is one of the most powerful and underused marketing tools for your business. The results of our own surveys as well as other more scientific studies reported online reveal the truth: most of your customers prefer video to any other medium. Still not convinced?  Check out these compelling reasons why you should be using […]

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3 Signs It’s Time to Fire a Client

Sometimes you just have to let them go. When we started our DJ business, the first were the class reunions.  Ugh. These clients had no budget for entertainment and the guests never wanted to dance.  All they wanted was to talk and catch up.  And God forbid you ended up with a school that had […]

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How Do I Get Couples to Hire Me Sooner?

Dancing couple

“My biggest frustration is unrealistic expectations. I teach Brides and Grooms how to dance for their wedding. Many of them believe I carry a magic wand and I can make them instant dancers days before their wedding. However down here in reality, it takes 3 to 6 months to feel adequate dancing with a partner […]

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What’s the Best Way to Advertise On a Small Budget?

couple in frame

When you run a small wedding business, it usually comes with an equally small marketing budget. You need “bang for the buck” marketing strategies that work to get real leads. Follow these steps to find the right advertising strategy for you. 1) Lead with your strengths. What’s already working to bring in leads for your […]

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