How to Book a Client at the First Meeting

Couple kissing

The first time you met with prospective clients you were probably nervous and sweaty. As a seasoned wedding professional, your meetings likely go more smoothly now. If not, or if you’re unable to book clients at the first meeting, follow these tips to improve your skills. You should feel comfortable and confident, signing contracts with […]

Click Here to Continue Reading...

6 Online Marketing Tools to Help Even a Novice Succeed

bride and girl

By Kelly Rice Owning and operating your own wedding business may be a common dream, but few people consider the logistics of marketing their business once they set up shop. In the wedding business, marketing is all about making a connection with couples that translates into a professional relationship.  For wedding planners and other professionals […]

Click Here to Continue Reading...

5 First Steps to Building Your Brand

Weddings at The Falcondale

By Kaitlin Jones Whether you’re building your small business or you’re a brave solo-preneur starting to dip your feet into the world of wedding wonder, branding should be at the top of your To-Do List. More than just business cards and letterhead, everything under the umbrella term of “branding” is an instant snapshot of what […]

Click Here to Continue Reading...

LGBT Etiquette and the New Rules for Wedding Marketing

Ellen wedding

By Kelly Rice Recent advances in marriage equality have once again changed the landscape for wedding businesses all over the country. The industry is no stranger to change, of course, with marriages and families helping to shape innovations in the marketplace as well as developing new traditions while still giving people the ‘fairy tale wedding’ […]

Click Here to Continue Reading...

The Secret to Predictable Success

wedding cheers

Know thy Numbers! If there was a 10 Commandments of Business, I’m sure this would be one. “Know thy numbers or pay with eternal business damnation.” Alright, maybe not damnation but damn, your making it way harder than it has to be. We were recently featured by Ontraport, the software we use to help run […]

Click Here to Continue Reading...

5 Ways to Get Free Press for Your Wedding Business

bride kissing groom

By Kevin Miller It’s the goal of all small business owners: getting that much need publicity for your business or brand. You know you need to get your name in front of new couples and raise awareness for your service or product. But how can you get that necessary advertising without breaking the bank? Here […]

Click Here to Continue Reading...

How Can I Get Brides On the Phone?

vintage bride on phone

Question: “No matter how hard I try, I can’t get potential brides to call me rather than always getting emails, SMS’s, FB posts!! Is there any way at all to get them to pick up the phone?????” Answer: Get off your high horse and learn to speak Millennial already. Let me get this straight… You’re […]

Click Here to Continue Reading...