The #1 marketing resource for the wedding industry
The first time you met with prospective clients you were probably nervous and sweaty. As a seasoned wedding professional, your meetings likely go more smoothly now. If not, or if you’re unable to book clients at the first meeting, follow these tips to improve your skills. You should feel comfortable and confident, signing contracts with […]
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By Kelly Rice Owning and operating your own wedding business may be a common dream, but few people consider the logistics of marketing their business once they set up shop. In the wedding business, marketing is all about making a connection with couples that translates into a professional relationship. For wedding planners and other professionals […]
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By Kaitlin Jones Whether you’re building your small business or you’re a brave solo-preneur starting to dip your feet into the world of wedding wonder, branding should be at the top of your To-Do List. More than just business cards and letterhead, everything under the umbrella term of “branding” is an instant snapshot of what […]
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By Kelly Rice Recent advances in marriage equality have once again changed the landscape for wedding businesses all over the country. The industry is no stranger to change, of course, with marriages and families helping to shape innovations in the marketplace as well as developing new traditions while still giving people the ‘fairy tale wedding’ […]
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The day I quit my job was one of the scariest moments of my life. It was right around the time we got married (see photo.) I’d saved up two months income as a safety net (if you can call it that) but other than that, it was do or die time. Unfortunately, we wasted […]
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Know thy Numbers! If there was a 10 Commandments of Business, I’m sure this would be one. “Know thy numbers or pay with eternal business damnation.” Alright, maybe not damnation but damn, your making it way harder than it has to be. We were recently featured by Ontraport, the software we use to help run […]
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By Nancy Young Owning a photography business makes you a wearer of many hats. You will most likely be a photographer, an accountant and your own online marketer all in one. When talking about “online marketing” we mean everything from SEO, to social sharing, to community growth, as well as management of your company’s presence […]
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By Whitney W. As you start your career as an artistic wedding professional, there’s one thing that you’ll notice rather quickly: the more weddings you do, the better you get. And the better you get, the more important your portfolio will be. After all, you don’t want weddings from five years ago to be in […]
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By Kevin Miller It’s the goal of all small business owners: getting that much need publicity for your business or brand. You know you need to get your name in front of new couples and raise awareness for your service or product. But how can you get that necessary advertising without breaking the bank? Here […]
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Question: “No matter how hard I try, I can’t get potential brides to call me rather than always getting emails, SMS’s, FB posts!! Is there any way at all to get them to pick up the phone?????” Answer: Get off your high horse and learn to speak Millennial already. Let me get this straight… You’re […]
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