“I’ve completed my wedding project of 10 songs written for every part of the wedding ceremony and reception. That easily means that I can do 30 emails in an auto response email campaign. “Is buying leads from a bridal show a good idea?   If so, at what price?  If not, what is a better idea to get the music in

By Megan Miranda These days, blogging is an important part of every business; this is especially true for those in the wedding industry. Blogs allow you to engage followers and promote your work. Whether you are just getting started blogging for your wedding business or you are a seasoned pro, make sure you aren’t making these seven blogging mistakes! 1.

The Knot is one of the top visited wedding planning websites in the world.  With over 11 million unique visitors in the month of June alone from currently engaged and soon-to-be engaged couples (40% of brides surveyed visit The Knot before they’re officially engaged!) its advertising offers considerable lead opportunities. (Stats reported by The Knot.) While you’ll find wedding pros

Taking time out of your busy day to post on Twitter, Facebook, Instagram and Pinterest can be exhausting. But, as a successful wedding pro, you know it’s necessary. Follow these tips to optimize your social media marketing and drive more leads to your website. 1. Post the Right Content While your Facebook fans may want to read your wedding planning

There’s a lot they don’t tell you about being a wedding professional. And when you start up your new wedding business, you’re going to hear a lot of…well, bullshit from your family and friends.  You’ll be facing the common, painful stereotypes. Check out these myths for starters… #1 – You’ll only work on weekends. Ha!  I wish. Sure, most weddings

Today’s craptastic marketing move: creating mistrust through dumb mistakes. First, my confession: I am a link clicker.   Show me a link and my clicking obsession catches fire.  This used to be a real problem for me in the early days of the internet when I caught more viruses than an 19th century prostitute.  Through years of pain (and good

Are you giving today’s couples what they REALLY want? I recently attended a presentation by Peter Merry and Liz Daley (The Fun Wedding Experts) at the NACE Experience, Rockin’ Receptions: How to Put the Fun in Your Functions. They stressed that today’s couples want an increasingly personalized experience. Years ago, couples had few options and little exposure to what other

Last week Jeff and I stayed at a gorgeous, high end hotel.  It had all the amenities you’d expect and then some, including valet parking. We figured we didn’t NEED someone to valet our car back and forth to the parking lot since both of us are fit and healthy.  The walk in the 108 degree Arizona heat would do

The first time you met with prospective clients you were probably nervous and sweaty. As a seasoned wedding professional, your meetings likely go more smoothly now. If not, or if you’re unable to book clients at the first meeting, follow these tips to improve your skills. You should feel comfortable and confident, signing contracts with clients at the first meeting.

By Kelly Rice Owning and operating your own wedding business may be a common dream, but few people consider the logistics of marketing their business once they set up shop. In the wedding business, marketing is all about making a connection with couples that translates into a professional relationship.  For wedding planners and other professionals that can mean walking a