Low-Season Wedding Marketing “To Do” List

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Low season is starting for those of us in the wedding industry…which means it’s time to re-group and get ready for next season with this handy dandy Low-Season Wedding Marketing “To Do” List. #1 – Are You Up-to-Date? Look over all your business’ social media accounts, marketing materials, your website, your listings on The Knot and WeddingWire, etc. Is all

The Secret to Raving Fans, Viral Promotion and Clean Armpits

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I normally hate commercials, but not this one. I was hooked in under 3 seconds. Watch it here: Dove Isn’t Selling You Soap When I watch this video, I have a strong emotional reaction. I feel indignant. Bold. Empowered. Inspired. “You don’t get to tell me how I live my life,” she says, and I’m saying it along with her.

Answer the Phone, Dammit! 4 Ways to Book Weddings With Voicemail

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I knew it was going to be bad, but I just wasn’t prepared for this. Let me paint the picture for you. I set aside an hour today to make random calls to some of the awesome members of our Book More Brides community (yes, I do things like that) so I could say thanks and see how we can

How To Get Wedding Clients To Promote You For Free

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This article is the final one in my series from my attendance at the Social Media Marketing World conference in San Diego in April. Previous Social Media World articles: The #1 Trend at Social Media Marketing World Why I Like Social Media Marketing More Than R&B Music 12 Pinterest Tips From the Gurus at Social Media Marketing World Is Your

Is Your Wedding Business Stuck In “Old Marketing”?

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Take Aways From Social Media Marketing World 2016 Wow! Wow! Where do I start? While researching how to categorize and tag my blog earlier this year, I came across a website called Social Media Examiner…and was blown away! I quickly realized they hold a conference every year right here in my fair city of San Diego…and I knew I had

Free Wedding Leads With Facebook? It’s Still Possible!

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“This might just be the last real free source of leads!” says Bob Graham. “I probably shouldn’t be sharing this.” Bob is the savvy owner of Airwaves Music, one of the largest DJ companies in Canada, and founder of the new software company Event Temple. So maybe I twisted his arm a little to get him to let me share

3 Reasons the Bride Says “Yes” to Paying More

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I’ll never forget the thoughts I had at the first bridal show I attended: excitement mixed with trepidation with a huge smattering of cynicism. As I was meandering through the different rooms, I came across a limo company that was going on about how they provide a red carpet walk-up to the limo and champagne for the couple. They had

3 Simple Strategies to Triple Your Wedding Leads

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Doubling or even tripling your wedding leads is easier than you think. I’m not just blowing sunshine up your wazoo here. We work with wedding pros every day, and our first goal is to optimize what they’ve already got to increase leads and bookings. We look for the simple, easy changes that can double or even triple your results without

3 Secrets to Accelerate Your Wedding Business

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  Acceleration: to increase the rate or speed of something. When it comes to your wedding business, that means more weddings, more income and more freedom. But there are probably some things holding you back from accelerating to the next level. Otherwise, you’d be there already, right? It’s time to learn how to acceleration your wedding business to the next

My Dirty Little Secret to Tripling Responses From The Knot

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Ok, sounds pretty good, right? Let me clarify that this trick is for effortlessly tripling your responses from people who contact you through your listing page on The Knot (instead of clicking through to your website). I don’t know the full history here, but I do not believe The Knot always had a “Request Quote” button on our listing pages–just