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It’s January! You know what that means for the wedding business. It’s prime engagement season, the bookings are happening and wedding pros have time in their “slow season” to set up an awesome year. But how do you plan the best wedding season EVER? It all starts with a yearly review of your wedding business. […]
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My friend Dahlia had been bugging me for months to visit the farm with her. “Please, Stephanie,” she said. “You’re gonna love Insook’s Farm!” I didn’t know why it was such a big deal. I mean, I like fresh vegetables from a local farm, but I didn’t get why my friend was so worked up […]
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Low season is starting for those of us in the wedding industry…which means it’s time to re-group and get ready for next season with this handy dandy Low-Season Wedding Marketing “To Do” List. #1 – Are You Up-to-Date? Look over all your business’ social media accounts, marketing materials, your website, your listings on The Knot […]
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I normally hate commercials, but not this one. I was hooked in under 3 seconds. Watch it here: Dove Isn’t Selling You Soap When I watch this video, I have a strong emotional reaction. I feel indignant. Bold. Empowered. Inspired. “You don’t get to tell me how I live my life,” she says, and I’m […]
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I knew it was going to be bad, but I just wasn’t prepared for this. Let me paint the picture for you. I set aside an hour today to make random calls to some of the awesome members of our Book More Brides community (yes, I do things like that) so I could say thanks […]
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This article is the final one in my series from my attendance at the Social Media Marketing World conference in San Diego in April. Previous Social Media World articles: The #1 Trend at Social Media Marketing World Why I Like Social Media Marketing More Than R&B Music 12 Pinterest Tips From the Gurus at Social […]
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Take Aways From Social Media Marketing World 2016 Wow! Wow! Where do I start? While researching how to categorize and tag my blog earlier this year, I came across a website called Social Media Examiner…and was blown away! I quickly realized they hold a conference every year right here in my fair city of San […]
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“This might just be the last real free source of leads!” says Bob Graham. “I probably shouldn’t be sharing this.” Bob is the savvy owner of Airwaves Music, one of the largest DJ companies in Canada, and founder of the new software company Event Temple. So maybe I twisted his arm a little to get […]
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I’ll never forget the thoughts I had at the first bridal show I attended: excitement mixed with trepidation with a huge smattering of cynicism. As I was meandering through the different rooms, I came across a limo company that was going on about how they provide a red carpet walk-up to the limo and champagne […]
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Doubling or even tripling your wedding leads is easier than you think. I’m not just blowing sunshine up your wazoo here. We work with wedding pros every day, and our first goal is to optimize what they’ve already got to increase leads and bookings. We look for the simple, easy changes that can double or […]
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