How Do I Attract My Ideal Wedding Clients When Everyone Is Motivated By Price?

Featured image for u201cHow Do I Attract My Ideal Wedding Clients When Everyone Is Motivated By Price?u201d
“I’m in the NY Metro area (20 minutes outside of NYC in Westchester County) and I’ve been a wedding florist for over 30 years. “Presently I’m having a difficult time because many of the most popular local venues are ‘pay to play’ and I’ve never felt comfortable with the idea of “paying” a venue for their referrals. “So I’ve had

Why You Need Unicorn Poop All Over Your Business

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Commercials usually suck. When they come on, I run to the bathroom. Or Jeff and I make fun of the hideous commercials that get repeated again and again. “Bosley — this is MY hair!” Poor Peter Brady. But this commercial had me in stitches! I love me some good marketing. Watch this viral video: Yes, it’s funny. At least for

5 Marketing Hacks For Bridal Shop Owners

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Bridal shop owners can feel a bit left out of the wedding industry since they do not attend weddings and don’t participate in the planning process like so many of the other wedding pros on Book More Brides do. So, to all of you out there providing the amazing gowns the rest of us admire at our clients’ weddings…this is

3 Wedding Marketing Lessons From a Company Who Pisses People Off

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  Have you ever played the game, Cards Against Humanity? My step-sons introduced it to us, and it is by far the most irreverent, disgusting and politically incorrect game that’s ever existed. I love it. We played it at Thanksgiving a few years ago and I laughed until my sides hurt. It is, without a doubt, a thoroughly offensive game

5 Ways to Attract Wedding Leads With Images

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What’s the power of an IMAGE? A single image can: Start a movement. End a war. Evoke tears, laughter or anger. Images are powerful stuff. Photographers know this well; they’ve based their livelihoods on it! The best way to explain is, well….to show you. These are two of the most “liked” images on Facebook from 2015. This image reportedly got

9 Texting Strategies for Your Wedding Business

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By Natasha Gay, Zipwhip With read rates that put email to shame (98% of text messages get opened compared to only 22% of email  – Mobile Marketing Watch) it is clear why texting is the preferred form of communication, especially as the Millennial market becomes the majority. 52% of customers want to text with businesses (eWeek), so it’s not going

How to Find the Hidden Gold In Your Wedding Business

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Stop hiding your best stuff from your couples! 99% of wedding pros are sitting on “hidden gold” in their businesses. I’m talking about the good stuff that will: Makes your wedding business stand out from the competition. Positions you as completely unique…even if you technically aren’t. Creates a category of one for your business so that you beat the competition

38 MORE Websites To Get Free Marketing For Your Wedding Business

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Can never get enough free marketing for your wedding business, am I right? This post is a follow-up to “14 Websites to Get Free Marketing For Your Wedding Business” which you’ll want to check out right after reading this list. Almost all of these websites except 2-3 will link back to your website, which ultimately improves your search engine ranking—yea!

5 Steps to a Profitable Wedding Season

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It’s January! You know what that means for the wedding business. It’s prime engagement season, the bookings are happening and wedding pros have time in their “slow season” to set up an awesome year. But how do you plan the best wedding season EVER? It all starts with a yearly review of your wedding business. That’s exactly what Bob Graham

4 Wedding Marketing Lessons From Insook & the Purple Cow

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My friend Dahlia had been bugging me for months to visit the farm with her. “Please, Stephanie,” she said. “You’re gonna love Insook’s Farm!” I didn’t know why it was such a big deal. I mean, I like fresh vegetables from a local farm, but I didn’t get why my friend was so worked up about it. Finally, one day