2 Inspiring Stories For Your Wedding Business

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Last night I attended a networking event for startups.  A dozen new startup businesses stood by tiny tables with displays at the sides of the room, while other entrepreneurs walked by. One sign in particular caught my eye: “When was the last time you felt SEEN?” Woah. Powerful question! (And if you know me, you know that questions are my

The Easy Path to Wedding Marketing

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“Why can’t the clients just show up! I’m really good at what I do — I hate feeling like I have to convince them to hire me. I hate marketing!” I’ve heard this again and again, in the wedding industry and beyond, frustrated entrepreneurs crying out in marketing agony. Why does marketing have to feel so HARD? Why can’t you

How to Create a Chocolate-Covered Wedding Business

I’m fascinated by a strong marketing message that says, “This is what I’m for. This is what I’m against. Like it or not.” I recently came across this postcard for Lagusta’s Luscious Chocolates located in New Paltz, NY. “Heartbreakingly delicious artisanal chocolates, ethically made.” When we talk about “for” and “against” in the world of chocolate, how much is there

“What Business Are You In, Wedding Pro?”

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“What business are you in?” The first answer that comes is never the most complete. Wedding photography. Entertainment. Wedding planning. Travel. Officiating. Venues. A million other wedding pros could give that exact answer. This dumps you into the same category as the competition.  You look the same as everyone else, and when couples can’t tell the difference between you and

How to Get More Wedding Leads In 30 Days (Or Less!)

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One of my wedding business students emailed me last week. “I have a great offer — thanks to your help! Now, what do I do? How many times can I post it without being obnoxious or burning myself out?” It’s a brilliant question to ask. Here’s the scenario: You have an amazing product or service. People love it. But how

How To Incorporate Your Clients’ Profession In Clever Ways

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Let me give you a peak behind the curtain showing how I come up with story ideas. Normally, I just put “Wedding” into Google News, and skim articles until I find one that speaks to me. Today, however, I thought to myself, “what if I throw in ‘wedding’ plus a random word or place?” Hence, this evening’s search was “Wyoming

Why You Should Embrace Storytelling Marketing

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By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the business owner). It’s that connection

7 Tips to Get On the Preferred Vendor List

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The Preferred Vendor List. It’s like the Holy Grail for wedding pros. Get those coveted venue referrals and you’ve got it made. But how do you get your wedding business at the top of the list? A recent discussion in our private Facebook group (for Acceleration members only) shared some tips. Yeah, our members rock. 🙂 #1 – Photographers, send

How to Stand Out in a Crowded Market With Wedding PR in 20 Minutes or Less

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By Meghan Ely This post was sponsored by OFD Consulting and OFD Collective. You’re great at what you do, but not enough people know it, I guarantee it. Tired of competing on price? Anxious about the influx of new wedding pros with shiny web sites? It’s time to make wedding PR a priority. Publicity is a key component to increasing

The Best Kept Secret For Viral Marketing In the Wedding Business

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By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in this magic 24-hour period than