Why You Need Unicorn Poop All Over Your Business

Commercials usually suck. When they come on, I run to the bathroom. Or Jeff and I make fun of the hideous commercials that get repeated again and again. “Bosley — this is MY hair!” Poor Peter Brady. But this commercial had me in stitches! I love me some good marketing. Watch this viral video: Yes, […]

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5 Marketing Hacks For Bridal Shop Owners

Bridal shop owners can feel a bit left out of the wedding industry since they do not attend weddings and don’t participate in the planning process like so many of the other wedding pros on Book More Brides do. So, to all of you out there providing the amazing gowns the rest of us admire […]

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5 Ways to Attract Wedding Leads With Images

What’s the power of an IMAGE? A single image can: Start a movement. End a war. Evoke tears, laughter or anger. Images are powerful stuff. Photographers know this well; they’ve based their livelihoods on it! The best way to explain is, well….to show you. These are two of the most “liked” images on Facebook from […]

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9 Texting Strategies for Your Wedding Business

By Natasha Gay, Zipwhip With read rates that put email to shame (98% of text messages get opened compared to only 22% of email  – Mobile Marketing Watch) it is clear why texting is the preferred form of communication, especially as the Millennial market becomes the majority. 52% of customers want to text with businesses […]

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How to Find the Hidden Gold In Your Wedding Business

Stop hiding your best stuff from your couples! 99% of wedding pros are sitting on “hidden gold” in their businesses. I’m talking about the good stuff that will: Makes your wedding business stand out from the competition. Positions you as completely unique…even if you technically aren’t. Creates a category of one for your business so […]

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