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time batching to increase profit As a wedding business owner, your daily to-do list never ends. There are always certain tasks to complete to help grow your business before you can even get to the high-level tasks, all while trying to maintain somewhat of a personal life. “Maintaining a successful wedding business, family, and personal […]
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This past year has shown that wedding professionals can no longer rely on their offline presence alone, such as wedding shows or word of mouth referrals, to grow their wedding business. If you are currently not getting enough calls or inquiries from engaged couples every month, it’s time to build up your online presence. “Here’s […]
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Website Copy Are you constantly receiving enquiries from engaged couples who are only looking for your cheapest package or a discount, and you’re unsure why? Without realizing it, your website might be giving out signals to engaged couples that you are willing to haggle on prices or you have cheaper options that they should consider. […]
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Wedding Business Marketing Tips With engagement season just around the corner, this is the perfect time to update your wedding business and make sure you are in the perfect spot to reach your ideal couples by the time December hits. In 90 days, there will be a massive boom of potential new couples looking for […]
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Lately I’ve been running some wedding industry marketing experiments on Facebook to explore what it takes to get leads without paying for them. One way you might have heard to do this is by joining local bride-to-bride Facebook groups, which gives you some great insight into what local couples are looking for, as well as […]
Click Here to Continue Reading...Have you ever been hung up about MONEY? Stomach tied in knots. Desperation about where (and when) the next booking is going to come from. And how will you pay the bills if it doesn’t? Oh, my. I can remember feeling that way during the winter slow season before a meeting with a couple. It […]
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Last night I attended a networking event for startups. A dozen new startup businesses stood by tiny tables with displays at the sides of the room, while other entrepreneurs walked by. One sign in particular caught my eye: “When was the last time you felt SEEN?” Woah. Powerful question! (And if you know me, you […]
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“Why can’t the clients just show up! I’m really good at what I do — I hate feeling like I have to convince them to hire me. I hate marketing!” I’ve heard this again and again, in the wedding industry and beyond, frustrated entrepreneurs crying out in marketing agony. Why does marketing have to feel […]
Click Here to Continue Reading...I’m fascinated by a strong marketing message that says, “This is what I’m for. This is what I’m against. Like it or not.” I recently came across this postcard for Lagusta’s Luscious Chocolates located in New Paltz, NY. “Heartbreakingly delicious artisanal chocolates, ethically made.” When we talk about “for” and “against” in the world of […]
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“What business are you in?” The first answer that comes is never the most complete. Wedding photography. Entertainment. Wedding planning. Travel. Officiating. Venues. A million other wedding pros could give that exact answer. This dumps you into the same category as the competition. You look the same as everyone else, and when couples can’t tell […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.
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