2 Inspiring Stories For Your Wedding Business

Last night I attended a networking event for startups.  A dozen new startup businesses stood by tiny tables with displays at the sides of the room, while other entrepreneurs walked by. One sign in particular caught my eye: “When was the last time you felt SEEN?” Woah. Powerful question! (And if you know me, you […]

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The Easy Path to Wedding Marketing

“Why can’t the clients just show up! I’m really good at what I do — I hate feeling like I have to convince them to hire me. I hate marketing!” I’ve heard this again and again, in the wedding industry and beyond, frustrated entrepreneurs crying out in marketing agony. Why does marketing have to feel […]

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How to Create a Chocolate-Covered Wedding Business

I’m fascinated by a strong marketing message that says, “This is what I’m for. This is what I’m against. Like it or not.” I recently came across this postcard for Lagusta’s Luscious Chocolates located in New Paltz, NY. “Heartbreakingly delicious artisanal chocolates, ethically made.” When we talk about “for” and “against” in the world of […]

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“What Business Are You In, Wedding Pro?”

“What business are you in?” The first answer that comes is never the most complete. Wedding photography. Entertainment. Wedding planning. Travel. Officiating. Venues. A million other wedding pros could give that exact answer. This dumps you into the same category as the competition.  You look the same as everyone else, and when couples can’t tell […]

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The Secret to Non-Sleazy Wedding Marketing On Facebook

Lately I’ve been running some marketing experiments with activities on Facebook and LinkedIn to explore what it takes to get leads without paying for them. This has tuned me into what other people are doing as I discover what feels aligned for me. I’m connecting with a community of coaches and consultants, so almost everyone […]

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How to Get More Wedding Leads In 30 Days (Or Less!)

One of my wedding business students emailed me last week. “I have a great offer — thanks to your help! Now, what do I do? How many times can I post it without being obnoxious or burning myself out?” It’s a brilliant question to ask. Here’s the scenario: You have an amazing product or service. […]

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Why You Should Embrace Storytelling Marketing

By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the […]

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7 Tips to Get On the Preferred Vendor List

The Preferred Vendor List. It’s like the Holy Grail for wedding pros. Get those coveted venue referrals and you’ve got it made. But how do you get your wedding business at the top of the list? A recent discussion in our private Facebook group (for Acceleration members only) shared some tips. Yeah, our members rock. […]

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