Why You Should Embrace Storytelling Marketing

By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the […]

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7 Tips to Get On the Preferred Vendor List

The Preferred Vendor List. It’s like the Holy Grail for wedding pros. Get those coveted venue referrals and you’ve got it made. But how do you get your wedding business at the top of the list? A recent discussion in our private Facebook group (for Acceleration members only) shared some tips. Yeah, our members rock. […]

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Why You Need Unicorn Poop All Over Your Business

Commercials usually suck. When they come on, I run to the bathroom. Or Jeff and I make fun of the hideous commercials that get repeated again and again. “Bosley — this is MY hair!” Poor Peter Brady. But this commercial had me in stitches! I love me some good marketing. Watch this viral video: Yes, […]

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5 Marketing Hacks For Bridal Shop Owners

Bridal shop owners can feel a bit left out of the wedding industry since they do not attend weddings and don’t participate in the planning process like so many of the other wedding pros on Book More Brides do. So, to all of you out there providing the amazing gowns the rest of us admire […]

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5 Ways to Attract Wedding Leads With Images

What’s the power of an IMAGE? A single image can: Start a movement. End a war. Evoke tears, laughter or anger. Images are powerful stuff. Photographers know this well; they’ve based their livelihoods on it! The best way to explain is, well….to show you. These are two of the most “liked” images on Facebook from […]

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