Batch Your Limited Time For Increased Profit

Batch your limited time for increased profit

time batching to increase profit As a wedding business owner, your daily to-do list never ends. There are always certain tasks to complete to help grow your business before you can even get to the high-level tasks, all while trying to maintain somewhat of a personal life.  “Maintaining a successful wedding business, family, and personal […]

Click Here to Continue Reading...

Is Your Website Copy Attracting BROKE Engaged Couples?

Is Your Website Copy Attracting BROKE Engaged Couples

Website Copy Are you constantly receiving enquiries from engaged couples who are only looking for your cheapest package or a discount, and you’re unsure why? Without realizing it, your website might be giving out signals to engaged couples that you are willing to haggle on prices or you have cheaper options that they should consider.  […]

Click Here to Continue Reading...

2 Inspiring Stories For Your Wedding Business

Last night I attended a networking event for startups.  A dozen new startup businesses stood by tiny tables with displays at the sides of the room, while other entrepreneurs walked by. One sign in particular caught my eye: “When was the last time you felt SEEN?” Woah. Powerful question! (And if you know me, you […]

Click Here to Continue Reading...

The Easy Path to Wedding Marketing

“Why can’t the clients just show up! I’m really good at what I do — I hate feeling like I have to convince them to hire me. I hate marketing!” I’ve heard this again and again, in the wedding industry and beyond, frustrated entrepreneurs crying out in marketing agony. Why does marketing have to feel […]

Click Here to Continue Reading...

How to Create a Chocolate-Covered Wedding Business

I’m fascinated by a strong marketing message that says, “This is what I’m for. This is what I’m against. Like it or not.” I recently came across this postcard for Lagusta’s Luscious Chocolates located in New Paltz, NY. “Heartbreakingly delicious artisanal chocolates, ethically made.” When we talk about “for” and “against” in the world of […]

Click Here to Continue Reading...

“What Business Are You In, Wedding Pro?”

“What business are you in?” The first answer that comes is never the most complete. Wedding photography. Entertainment. Wedding planning. Travel. Officiating. Venues. A million other wedding pros could give that exact answer. This dumps you into the same category as the competition.  You look the same as everyone else, and when couples can’t tell […]

Click Here to Continue Reading...