The #1 marketing resource for the wedding industry
“What business are you in?” The first answer that comes is never the most complete. Wedding photography. Entertainment. Wedding planning. Travel. Officiating. Venues. A million other wedding pros could give that exact answer. This dumps you into the same category as the competition. You look the same as everyone else, and when couples can’t tell […]
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Lately I’ve been running some marketing experiments with activities on Facebook and LinkedIn to explore what it takes to get leads without paying for them. This has tuned me into what other people are doing as I discover what feels aligned for me. I’m connecting with a community of coaches and consultants, so almost everyone […]
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One of my wedding business students emailed me last week. “I have a great offer — thanks to your help! Now, what do I do? How many times can I post it without being obnoxious or burning myself out?” It’s a brilliant question to ask. Here’s the scenario: You have an amazing product or service. […]
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Let me give you a peak behind the curtain showing how I come up with story ideas. Normally, I just put “Wedding” into Google News, and skim articles until I find one that speaks to me. Today, however, I thought to myself, “what if I throw in ‘wedding’ plus a random word or place?” Hence, […]
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By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the […]
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The Preferred Vendor List. It’s like the Holy Grail for wedding pros. Get those coveted venue referrals and you’ve got it made. But how do you get your wedding business at the top of the list? A recent discussion in our private Facebook group (for Acceleration members only) shared some tips. Yeah, our members rock. […]
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By Meghan Ely This post was sponsored by OFD Consulting and OFD Collective. You’re great at what you do, but not enough people know it, I guarantee it. Tired of competing on price? Anxious about the influx of new wedding pros with shiny web sites? It’s time to make wedding PR a priority. Publicity is […]
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By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in […]
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“I’m in the NY Metro area (20 minutes outside of NYC in Westchester County) and I’ve been a wedding florist for over 30 years. “Presently I’m having a difficult time because many of the most popular local venues are ‘pay to play’ and I’ve never felt comfortable with the idea of “paying” a venue for […]
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Commercials usually suck. When they come on, I run to the bathroom. Or Jeff and I make fun of the hideous commercials that get repeated again and again. “Bosley — this is MY hair!” Poor Peter Brady. But this commercial had me in stitches! I love me some good marketing. Watch this viral video: Yes, […]
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