How Being CLEAR over CLEVER in Your Copy Will Bring in More 2022 Wedding Leads

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Ideal Wedding Leads Trying to grab the attention of your ideal 2022 wedding couples means cutting through all the online noise, and showing your wedding leads you understand them. Imagine all the websites and emails your dream wedding couple is seeing every single day. And you’re not just competing with lots of online noise; you’re also up against a short

The Most Important Question To Answer In Your Wedding Business

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Important Wedding Business Questions There is one question that we get all the time in our book more brides Facebook Member group: What do your couples want the most from you? The funny thing is, the answer has nothing to do with what you offer.  “What is going to make your wedding couples actually want to book with you, and

How to Fit In At Weddings (Since You’ll Be There Anyway)

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If you’re reading this, there’s a fine chance you’ve seen the movie Wedding Crashers. If you haven’t, you can probably guess what it’s about just by the name: a comedy about a couple of guys who crash weddings for fun and booze. Welp, according to CBS News, a couple of people have pulled that off in real life. A couple

How to Grow Your Wedding Business In 5 Powerful Minutes a Day

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When I’m really busy (which is pretty much always) there’s only one thing that saves me. It takes only five minutes, and it keeps me focused, productive and sane. No, it’s not a pill or a funky meditation practice (although that certainly helps). It’s the 5 Minute Miracle Filter. Success isn’t built on the big stuff we see on the

Top 5 Deadly Mistakes of New Wedding Professionals

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By Brit Bertino In this day in age, we see so many new wedding professionals entering the wonderful world of events. Having been one of those new-to-the-scene professionals, there are a handful of top mistakes that I wish I knew to steer clear of as I started out. Why does this matter so much? Often, wedding pros who are just

How To Sell to a DIY Couple

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By Adrienne Woolsey As if I didn’t spend enough time perusing Pinterest already, since getting engaged, it seems that I frequent my Pinterest app more and more looking for wedding inspiration and budget friendly DIY ideas. Pinterest no longer acts solely as an online inspiration board- it is changing the way we do weddings in the U.S. Pinterest’s largest demographic

5 Myths About Starting a Wedding Business

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There’s a lot they don’t tell you about being a wedding professional. And when you start up your new wedding business, you’re going to hear a lot of…well, bullshit from your family and friends.  You’ll be facing the common, painful stereotypes. Check out these myths for starters… #1 – You’ll only work on weekends. Ha!  I wish. Sure, most weddings