5 Common Mistakes In Marketing to Same Sex Couples

Gay Marriage

The marriage equality movement has opened up a whole new market for the US wedding industry. The majority of wedding pros are excited about the opportunity; surveys conducted in the WeddingWire network suggest that 86% of wedding pros plan on serving same sex couples. Get an overview of the marriage equality movement and learn five […]

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3 Bizarre Wedding Trends Rock the Wedding Industry

We’re constantly on the lookout for trends in the industry to keep our readers informed.  Hopefully you can leverage these surprising trends to increase profits for your wedding business. Trend #1 – Blood exchanges The trend that began in the remote Carpathian Mountain villages of Romania has now made its way to America.  Among the […]

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How to Take Advantage of Unusual Wedding Trends

Guest post by Jennifer Smith. Every client wants to put their own unique spin on their special day. Whether it is the choice of venue, a funny theme or a strikingly honest invite, more and more couples now have the confidence to show off what makes them unique. As a wedding pro, how can you […]

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Social Media at Weddings: Trendy or Trashy?

twitter wedding

A few weeks ago, a reporter from Fox Business News called us for some comments about the W Hotel’s $3,000 “social media concierge” service providing professional coverage of the wedding via Twitter, Instagram, Vine and even your blog. It got me thinking about the impact of social media on modern weddings.  I turned to our […]

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7 Red Hot Wedding Trends For 2014

sean alexandra

“What’s hot in weddings these days?” she asks. I think back over my weddings from the past year, and even though we live less than two hours away from New York City, I know that we’re not on the cutting edge.  Chevron?  Pink and green?  Wait—that was last year! Thankfully, Laura Cave of the Knot […]

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