Warning: Is Your Wedding Business a Bad Idea?

Featured image for u201cWarning: Is Your Wedding Business a Bad Idea?u201d
  It happened again. Another email from a wedding startup company asking, “How can I get couples to want my new wedding product/service? They just don’t seem to ‘get’ it.” Does this sound familiar? The Mistake That Leads to a Failed Wedding Business My heart aches for them because they’re fighting a losing battle. If you find yourself trying to

Ask the Expert: How Do I Grow My Wedding Business to the Next Level?

Featured image for u201cAsk the Expert: How Do I Grow My Wedding Business to the Next Level?u201d
By Jennifer Reitmeyer So, your wedding business is growing and you’re thinking about expanding to the next level: hiring a team, opening a studio, branching out into a new market. But how do you know when the time is right? I posed this question to Jennifer Reitmeyer, a 20 year wedding industry veteran. As the owner of multiple businesses —

How to Create a Team of Brand Ambassadors For Your Wedding Company

Featured image for u201cHow to Create a Team of Brand Ambassadors For Your Wedding Companyu201d
By Jennifer Taylor, Taylor’d Events While it may seem like a difficult thought to allow anyone else to represent and embody the brand you’ve developed from the ground up, don’t be quick to dismiss the perks that can come from introducing a new member to your brand. It’s not easy to loosen up the reins – you’ve watched your company

How to Build a Wedding Company Culture That Lasts

Featured image for u201cHow to Build a Wedding Company Culture That Lastsu201d
By Kevin Dennis, Fantasy Sound Event Services A successful wedding business doesn’t simply run off of an inventory of competitive products or a repertoire of useful services. Without a strong company culture, a business can easily derail despite its great offerings, so it’s key to incorporate an effective atmosphere into your company sooner rather than later. A positive company culture

Why This Bride Doesn’t Trust Your Wedding Business

Featured image for u201cWhy This Bride Doesn’t Trust Your Wedding Businessu201d
My best friend is planning a wedding. She lives out of state but is coming back home to get married. So, as best friends do, I offered to help get information on vendors in our area to make it a bit easier for her. I went to a few bridal shows to gather as much information as I could. I

Why I Quit the Wedding Business

Featured image for u201cWhy I Quit the Wedding Businessu201d
It started with guilt. My husband and I were wrapping up our meeting with a young couple, all beaming smiles and big wedding expectations. We’d charmed them with the Steph and Jeff Show, as usual. They’d entered our home as nervous soon-to-be-weds, and were leaving as friends. “It’s so cool that you get to do what you love,” the bride-to-be

7 Reasons Why Wedding Pros Are Awesomely Weird

Featured image for u201c7 Reasons Why Wedding Pros Are Awesomely Weirdu201d
Wedding professionals are some of the weirdest people I know. I can say that because I am one. They’re weird in the good way that makes them stand out. In an inspiring way that means not caring what other people think and doing what you love no matter how crazy it might look. They’re awesomely weird because they let people

Should I Change the Name of My Wedding Business?

Featured image for u201cShould I Change the Name of My Wedding Business?u201d
“My business (Elegant Ensembles) has been around 28 years now, and I’ve brought two DJs in their late 20’s on as junior partners (their business is AMG entertainment). “I’ve absorbed their business into mine, but we’ve been going in circles on rebranding our company…EE seems a bit dated (Ensembles does sound kind of classical), AMG young (and there is an

Why Millennial Brides and Grooms Won’t Call You

Featured image for u201cWhy Millennial Brides and Grooms Won’t Call Youu201d
By Lucas Padovani Baby boomers, Generation Xers, Millennials. Generational gaps can be a real wrench in one’s marketing gears, especially in the communication department. More specifically, we’re talking about phone calls. As a Millennial, I’d like to shed some light on this issue.     Simply put, we won’t call you. Now this fact alone raises many questions , I’m sure.

3 Security Tips For Wedding Pros

Featured image for u201c3 Security Tips For Wedding Prosu201d
By Cassie Phillips Book More Brides knows weddings, and they know how to make it in the industry. Every single article they have on their website has allowed me to get a clearer idea of what the industry is like and what people need to do to improve their lot. After reading this, you should take a look at their