The Trick to Turning Pictures into Dollars

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By Amanda Warren With the focus on visual media online, particularly on platforms such as Instagram, Twitter, and Pinterest, it is important to put your best “face”. Forward. The ONLY way to do this is by sharing compelling images to attract your customers. Everyone has digital camera in their pocket, but it takes more than that to make products/services pop

Why I Finally Decided To Hire An SEO Professional

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After taking Book More Brides’ blogging course and learning tons of SEO tricks and tips, I patiently waited for my Google rank to improve…but there I sat on page 8 for freakin’ ever. They taught us that we should not expect overnight results, but, after a year, and knowing I was doing so many things better than the sites ahead

Trending Now: Taco Bell Weddings

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It doesn’t take long for wedding pros to be in the business to know some couples really thrive on kitsch and irony. Such hipsters are not difficult to spot. The men in such couples will likely be sporting a handlebar mustache. The women will perhaps be wearing kitty-cat glasses. They both will be drinking PBR.   In Las Vegas, Taco

Should I Be Creating Online Content For My Wedding Website?

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By Sam Brown If you’re keen to book more weddings, you’ve probably investigated a range of marketing options. From local print advertising to Facebook ads and special promotions, there are lots of avenues you may be considering pursuing to get your service noticed.     Among these options, you’ve almost certainly read about the benefits of content marketing. For many

The Secret to Educating Millennials About Your Value

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Yesterday’s wedding advertising doesn’t work like it did in the old days. Bridal shows, magazines, directory listings, newspapers — What? You mean those things we use to line the birdcage? — are not typically the best places to find today’s couples.   96% of Millennials use the internet to plan the wedding and 92% of them are looking for PRICE.

5 Social Media Management Tools That Save Time And Increase Exposure

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By Amanda Warren Without social media wedding professionals could not, despite the loveliness of their websites, make ends meet or reach new clients. How would traffic ever find you and where would you find your clients? I mean, who looks in the yellow pages anymore?   Unfortunately, many wedding professionals put all of their eggs in one basket when it

Would You Do the Wedding of a Friend or Family Member For Free?

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My cousin got married last year and because I’m a seasoned wedding expert with tons of experience, she called me for advice. “Here we go again,” I thought. Not that I mind sharing my expertise with family and friends. I’m happy to do that. It just gets complicated. Fast. Friends and family call me because they’re hoping to save money

How to Find the Hidden Gold In Your Wedding Business

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Stop hiding your best stuff from your couples! 99% of wedding pros are sitting on “hidden gold” in their businesses. I’m talking about the good stuff that will: Makes your wedding business stand out from the competition. Positions you as completely unique…even if you technically aren’t. Creates a category of one for your business so that you beat the competition

How to Transform Your Wedding Business In 5 Minutes

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5 minutes can transform everything in your life. Does this sound like self-help crap? Let me convince you. When I started working with Ishbel, a fabulous yoga and Pilates therapist, my biggest physical challenge was the tension in my low back. I’d learned to live with it, but every night I had to position myself carefully on my side to

How Can I Work In Weddings If I’m Not Ready to Start My Own Business?

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By Jennifer Taylor, Taylor’d Events Group Entrepreneurship isn’t for everyone, but that’s not a problem! While your heart may belong to the wedding industry, you may not be in a place to start your own business or perhaps you’re simply not interested in running your own show. The question is – where do you go to put your wedding planning