Sick of Blogging With No Results? 3 Actions to Boost Your Wedding Lead Generation

Featured image for u201cSick of Blogging With No Results? 3 Actions to Boost Your Wedding Lead Generationu201d
How to get more couples to your website so you can capture those leads Not sure how to get your site in front of more couples? You want to improve your wedding lead generation, so you’re doing the social media thing, writing blog posts, commenting in groups online – you seem to be working harder than ever, but you’re not

The most important steps when planning your first styled shoot, even if you aren’t a wedding planner.

Featured image for u201cThe most important steps when planning your first styled shoot, even if you aren’t a wedding planner.u201d
So, you are thinking of planning your first styled shoot. How exciting! You may have noticed that your industry colleagues have been super productive and taken part in some awe-inspiring work. Now, it’s your turn. But how, do you start?  This blog post will offer you five steps that are proven to work when planning your first shoot and you

Building Your Wedding Business Roadmap

Featured image for u201cBuilding Your Wedding Business Roadmapu201d
Does your wedding business need a roadmap? We can all spend a lot of time in the name of hustling on our businesses, but most of us simply don’t take action because we just don’t know where to start. We don’t want to waste our precious energy or time on doing the wrong thing.   That’s why we truly believe that

Is Your Wedding Business a Fox or a Hedgehog?

Featured image for u201cIs Your Wedding Business a Fox or a Hedgehog?u201d
The fox is clever and crafty. She has lots of tricks, productivity hacks and studies smart marketing. She owns all the bells and whistles and fancy tools. The hedgehog is simple. He has one strategy: curl up in a ball. A predator jumps out at you? Curl up in a ball. Get lost in the woods? Curl up in a

How to Pre-Launch Your Venue for a Sold Out First Year

Featured image for u201cHow to Pre-Launch Your Venue for a Sold Out First Yearu201d
By Lindsay Lucas I’ve been an athlete my whole life. A tomboy through and through, you could usually find me sporting an oversized tee, break away adidas pants and my high top reebok sneakers. I looked good; or at least I thought I did. When I later hit adolescence, I quickly discovered how popular big name brands were. My parents worked

How to Avoid “Idea Overload” at Wedding Conferences

Featured image for u201cHow to Avoid “Idea Overload” at Wedding Conferencesu201d
When I became a full-time wedding professional about 5 years ago, I discovered Book More Brides and, man, did I start studying! Since then I have attended wedding and marketing conferences (come see me speak about Pinterest marketing at this year’s Wedding MBA), taken classes with Book More Brides, and worked with a business coach. One of the most prominent things

3 Leadership Must Dos For Your Wedding Business

Featured image for u201c3 Leadership Must Dos For Your Wedding Businessu201d
It’s easy to come up with a list of great leaders, isn’t it? Warren Buffett. Bill Gates. Jeff Bezos. Martin Luther King, Jr. Nelson Mandela. And, just for good measure, let’s add in Angela Merkel to swing the gender balance a bit. What a mixed bag I’ve chosen, right? I’m sure you can think of more! However, the point is,

How Much Should Traveling Wedding Pros Charge?

Featured image for u201cHow Much Should Traveling Wedding Pros Charge?u201d
Recently, Thrillist came up with some data examining how much people spend per state when they give a cash gift for a wedding. Things fall in line more or less where you would expect them to, with some exceptions. For example, the average cash gift in California is $150, but in my home state of Ohio, it’s $164. This is

Hey, Wedding Pro! Want to Retire Rich?

Featured image for u201cHey, Wedding Pro! Want to Retire Rich?u201d
Okay, stop! Pause. Breathe. Quit running around your wedding business for two seconds and say one word with me. “Retirement.” That doesn’t calm you down, either, does it? Ugh, sorry. You’ll be searching for your ginkgo biloba and reading glasses before you know it. To be honest, retirement savings is one of my favorite topics (no lie!) because of the

3 Ways to Build Better Relationships With Your Wedding Clients

Featured image for u201c3 Ways to Build  Better Relationships With Your Wedding Clientsu201d
Like it or not, we’ve found ourselves smack-dab in something customer service gurus like to call “the relationship era.” When it comes to customer service, it’s all about relationship-building. Can you say, without one second of hesitation, that your wedding business is excellent at building relationships with customers or clients? For an example of bad customer service, I’ll (unfortunately) dive