Same Sex Marriage and the Wedding Industry: Hype or Salvation?

Featured image for u201cSame Sex Marriage and the Wedding Industry: Hype or Salvation?u201d
With the recent Presidential Election, as polarizing as it was, another equally hot issue made it way onto the books with the passage of laws in three more states legalizing same sex marriage. Right now, same sex marriage is legal in nine states: Connecticut, Iowa, Maine, Maryland, Massachusetts, New Hampshire, New York, Washington and Vermont, plus Washington D.C. This is

3 Reasons Why Your Follow Up Sucks and How to Fix It

Featured image for u201c3 Reasons Why Your Follow Up Sucks and How to Fix Itu201d
Question: I have all these leads coming in and I can’t seem to book any. What am I doing wrong? I currently have about 15 leads, some good some cold. All of these leads have been offered our January Promo which ends January 15. Also, they have all been offered our Juicy Offer within this same promo. Some I have

Ready to Act Fast? Free Surprise Bonus for Busy Wedding Pros!

Featured image for u201cReady to Act Fast? Free Surprise Bonus for Busy Wedding Pros!u201d
A couple weeks ago I asked this question… If you could have a training created to show you how to do ANYTHING, what would it be? We got dozens of emails from wedding vendors with so many good suggestions that my head was spinning! We’ve picked the most popular request to include FREE as a last minute, surprise bonus when

5 Minute Test Reveals How Easy It Is to Beat Your Competition

Featured image for u201c5 Minute Test Reveals How Easy It Is to Beat Your Competitionu201d
  Everyone knows that Google is the #1 search engine. But do you know who comes in #2? I’ll give you a hint. It’s NOT Yahoo. It’s not Bing or Ask. The #2 search engine is… YOUTUBE. That’s right. While Google clocks in about 3 billion searches per day, Youtube hit 2 BILLION searches per day in 2010. And that

Free Event for Wedding Vendors Shows You How to Book More Weddings Fast

Featured image for u201cFree Event for Wedding Vendors Shows You How to Book More Weddings Fastu201d
The top concerns of wedding business people are… Getting more leads. Booking more weddings. That’s what the Wedding Business Acceleration Summit, a free event just for wedding professionals, is all about! It’s 7 days of totally FREE, high value wedding marketing strategies you can use to book more weddings at higher prices. Watch the video below to learn more: Enter

The Not So Secret Habits of Wedding PR Savvy Pros

Featured image for u201cThe Not So Secret Habits of Wedding PR Savvy Prosu201d
by Meghan Ely   I’ve always been particularly envious of wedding pros who could grab a 120″ linen, a handful of flowers and some table numbers and turn it into a thing of beauty. Me? I’ve always been an excel spreadsheet girl. My couples’ Grand Entrances always started on time and my post-reception “what do we do with all these leftover candles

Tracking Results Might Not Be Your Cup Of Tea But It Needs To Be

Featured image for u201cTracking Results Might Not Be Your Cup Of Tea But It Needs To Beu201d
One of the things that has really turned small businesses off regarding marketing via social media is the fact that there has been no way to really track the true return on investment. Anytime you have a small business, wedding or otherwise, you time and money is sacred and it’s important to make sure that what you are doing for

Why A Bad Wedding Business Tactic Might Not Be Bad

Featured image for u201cWhy A Bad Wedding Business Tactic Might Not Be Badu201d
How many times have you tried some new marketing tactic and it’s either failed, or just not turned out as planned? I would guess it’s happened multiple times. Everyone has things that just don’t work for them. However, as Les McKeown points out in his article, the problem might not be in the idea itself so much as something else

Is the Digital Era Killing the Photography Business?

Featured image for u201cIs the Digital Era Killing the Photography Business?u201d
Photographers are faced with this challenge: in a world where you can get an 8×10 print at Walmart and couples are more interested in sharing digital photos on Facebook than they are in purchasing an album, how can you give clients what they want and still make money? I recently stumbled across an interview with Nate Grahek of Sticky Albums

Writing The Perfect Wedding Business Emails

Featured image for u201cWriting The Perfect Wedding Business Emailsu201d
Every business that writes emails to their customers (and I would hope that includes everyone here) wants to find a way to write a better email to get more return on their investment of time. The thing is there is no perfect formula to writing the perfect email. If your business is on the west coast you’d better believe that