The #1 marketing resource for the wedding industry
The fox is clever and crafty. She has lots of tricks, productivity hacks and studies smart marketing. She owns all the bells and whistles and fancy tools. The hedgehog is simple. He has one strategy: curl up in a ball. A predator jumps out at you? Curl up in a ball. Get lost in the […]
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By Lindsay Lucas I’ve been an athlete my whole life. A tomboy through and through, you could usually find me sporting an oversized tee, break away adidas pants and my high top reebok sneakers. I looked good; or at least I thought I did. When I later hit adolescence, I quickly discovered how popular big name […]
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When I became a full-time wedding professional about 5 years ago, I discovered Book More Brides and, man, did I start studying! Since then I have attended wedding and marketing conferences (come see me speak about Pinterest marketing at this year’s Wedding MBA), taken classes with Book More Brides, and worked with a business coach. One […]
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It’s easy to come up with a list of great leaders, isn’t it? Warren Buffett. Bill Gates. Jeff Bezos. Martin Luther King, Jr. Nelson Mandela. And, just for good measure, let’s add in Angela Merkel to swing the gender balance a bit. What a mixed bag I’ve chosen, right? I’m sure you can think of […]
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Recently, Thrillist came up with some data examining how much people spend per state when they give a cash gift for a wedding. Things fall in line more or less where you would expect them to, with some exceptions. For example, the average cash gift in California is $150, but in my home state of […]
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Okay, stop! Pause. Breathe. Quit running around your wedding business for two seconds and say one word with me. “Retirement.” That doesn’t calm you down, either, does it? Ugh, sorry. You’ll be searching for your ginkgo biloba and reading glasses before you know it. To be honest, retirement savings is one of my favorite topics […]
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Like it or not, we’ve found ourselves smack-dab in something customer service gurus like to call “the relationship era.” When it comes to customer service, it’s all about relationship-building. Can you say, without one second of hesitation, that your wedding business is excellent at building relationships with customers or clients? For an example of bad […]
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By Amanda Warren With the focus on visual media online, particularly on platforms such as Instagram, Twitter, and Pinterest, it is important to put your best “face”. Forward. The ONLY way to do this is by sharing compelling images to attract your customers. Everyone has digital camera in their pocket, but it takes more than […]
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After taking Steph & Jeff’s blogging course and learning tons of SEO tricks and tips, I patiently waited for my Google rank to improve…but there I sat on page 8 for freakin’ ever. They taught us that we should not expect overnight results, but, after a year, and knowing I was doing so many things […]
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It doesn’t take long for wedding pros to be in the business to know some couples really thrive on kitsch and irony. Such hipsters are not difficult to spot. The men in such couples will likely be sporting a handlebar mustache. The women will perhaps be wearing kitty-cat glasses. They both will be drinking PBR. […]
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