3 Leadership Must Dos For Your Wedding Business

3 Leadership Must Dos For Your Wedding Business

It’s easy to come up with a list of great leaders, isn’t it? Warren Buffett. Bill Gates. Jeff Bezos. Martin Luther King, Jr. Nelson Mandela. And, just for good measure, let’s add in Angela Merkel to swing the gender balance a bit. What a mixed bag I’ve chosen, right? I’m sure you can think of […]

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3 Ways to Build Better Relationships With Your Wedding Clients

3 Ways to Build Better Relationships with Your Wedding Clients

Like it or not, we’ve found ourselves smack-dab in something customer service gurus like to call “the relationship era.” When it comes to customer service, it’s all about relationship-building. Can you say, without one second of hesitation, that your wedding business is excellent at building relationships with customers or clients? For an example of bad […]

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How to Land that Gig? Know your Audience!

Wedding Business Marketing

By Amanda Warren Not everyone wants the same thing when it comes to weddings: one person may crave the traditional with all of the trappings, another might be drawn by the newest wedding trends, and some people are just marching to the beat of their own drummer.     Whatever direction a couple chooses for […]

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5 Awful Sales Mistakes You Don’t Know You’re Making

I never planned on being a sales professional. Sales people are so maligned in our society that the “sleazy salesman” is an ugly stereotype. When I worked in sales for a health club, we weren’t even allowed to call ourselves sales staff to avoid the sleazy sales stereotype. My position was “membership coordinator.” Yeah, my […]

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Give Back To Grow Your Wedding Business

By Megan Miranda Giving back to your community, whether locally or globally, is good for your soul and your wedding business. You will help others, build loyalty and create good PR. Dr. Mark Hassad, who gives free dental care to those who can’t afford it, says, “We hardly got any of the people we treated […]

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10 Unforgivable Website Mistakes of Wedding Pros

10 Unforgivable Website Mistakes

Is your website attracting leads or driving them away? If your website isn’t working for you, it’s likely that you’re making one or more of these unforgivable mistakes. They’re “unforgivable” not because I’m going to hold it against you (unless you need a kick in the butt—then I’m you’re girl) but because they’re so easy […]

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7 Secrets of High End Wedding Pros

Luxury Bride Relaxes

Ever wonder about the difference between the wedding businesses who attract high end leads and prosper, and those who don’t? One of the fastest ways to become a high end wedding professional is to do what they do.  It’s not just luck; it’s a repeatable recipe for success. #1 – They outsource and delegate. There’s […]

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Real Wedding Submissions: 5 Tips for Getting Published

By Meghan Ely, OFD Consulting It’s no secret that getting your work published and in front of engaged couples can be tremendously impactful. The challenge? Your colleagues and competitors have also come to this conclusion and the submission pool is now overflowing with real weddings. So how do you catch the editor’s eye and increase […]

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How Do I Turn Website Visitors Into Leads?

I see the same painful mistake on wedding pro website over and over. Most wedding business websites are NOT designed to turn visitors into leads. The best of them are pretty brochures. The worst are circa 1995 nightmares with blinking gifs and flash intro pages. But very few of them are designed to capture leads. […]

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