The Cure for Expensive Bridal Advertising and Marketing Overwhelm

Bride with bouquet

What kind of wedding marketing REALLY works to get quality leads? You’ve got bridal shows, lead lists, networking, magazine ads, Facebook, Pinterest, Twitter, Instagram, wedding directories, reviews, charity and community outreach, newspapers, Google AdWords, Facebook ads, flyers, email marketing, blogging… I’m certainly missing something and I’m already exhausted! Here’s the truth: ALL these types of […]

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The Shocking Truth About Wedding Photographer Profits

casey fatchett

by Casey Fatchett How Does Your Wedding Photography Business Measure Up? | Create infographics This recent photographer survey reports… Photographers spend an average of 13.5 hours per week editing photos. The average time investment (including shooting, editing, meeting time, etc.) for a photographer per wedding is 65 hours. Wedding photographers earn an average of $37 […]

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6 Lessons We Can Learn From Infomercials

Bride with bouquet

by Heidi Thompson We all know that infomercials are salesy and cheesy but they work and that is fascinating. Some of the products are more useful than others, but infomercial creators know how to make the most of certain marketing principles to sell even the stupidest product. For example, the Shake Weight hit $40 million […]

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The Real Cost of Vampire Brides

Bloody Vampire

by Jeff Hellenbrand “I worked with a bride who seriously pushed me to the limit. She haggled me down to the bone before she even signed the contract. She was needy, demanding and even unreasonable. I bent over backwards for her, even though I got the chills every time her number popped up on caller […]

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What Your Wedding Business Can Learn From Las Vegas

Las Vegas

Las Vegas.  Sin City.  Land of Elvis, Entertainment Capital of the World, internationally famous monument to 24 hour sensory indulgence. Jeff and I visited Las Vegas last week to present at the Mobilebeat Convention (Shout out to our DJ brothers and sisters!) and I found myself wondering… What Las Vegas teach us about the wedding […]

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Why You’re Not Doing Your Job as a Wedding Pro

wedding with flower

What is the goal of your wedding business? There are a lot of ways to answer that question.  You might answer with a lofty mission statement, “to provide couples with the best wedding EVER!” Or you could list the awesome features of your product or service.  You could say simply, “My goal is to make […]

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New Expose’ Attacks the Wedding Industry: How to Protect Your Business

bride and groom with flowers

In case you missed the latest blow to the wedding industry, last Friday 20/20 released an expose’ using sound bites from wedding pros and wedding marketing educators to support their attack in Wedding Confidential: Industry Secrets. Here’s a direct quote from the promos, “Learn the tricks the wedding business uses to rip off unsuspecting lovebirds…” […]

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