How to Be a Branding Bad Ass Like Stone Fox Bride

Red Wedding Shoes

When Molly Guy got engaged in 2010 she was “super bummed” with the Manhattan wedding industry. Everything was frills and lace, formal, ultra-traditional and utterly not her. Her own disappointing search for cool and edgy bridal fashions inspired Stone Fox Bride, a Manhattan bridal boutique curating handmade, local designs. It literally “flips the bird” at […]

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3 Pricing Tips for Your Higher Cost Packages

If you are like most wedding pros, you probably have a few different packages or levels of service you offer to your clients, even if they are customized at the end. So what should you do when you’ve put together a killer package that you’d love to sell, yet the higher price tag is driving […]

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The Secret to Standing Out That No One Talks About

Red car

We’re obsessed with standing out from the competition, and why wouldn’t we be? In an over-saturated market with dozens of new wedding “professionals” sprouting up each week, standing out isn’t just something that would be nice to have; it’s a necessity for the survival of your wedding business. So begins the desperate search for something […]

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How To Set Prices For Your Wedding Business

the coins

It’s a subject no one wants to talk about: PRICING. Are you making enough money from your wedding business? Whether you are just starting out and not sure what to charge or a seasoned pro who wants to raise rates but afraid to lose potential clients, you’ll want to check out the articles below for […]

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How to Communicate Your Value

Jumping Couple

It’s a question we hear from a lot of wedding pros: “How can I prove my value to prospective clients who only seem to care about price?”  You know you are great at what you do, but how do you convince them that you’re worth it? Communicating the value of what you have to offer […]

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How to Get Leads From Paid Advertising

Wedding Bouquets

When business starts to slow down, many wedding pros consider investing in advertising.  Paid online advertising can definitely work to get real leads.  However, there are several elements you need to get right in order for it to work. Here are four tips to create effective online ads: 1) Choose the Right Medium Make sure […]

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