The #1 marketing resource for the wedding industry
The fox is clever and crafty. She has lots of tricks, productivity hacks and studies smart marketing. She owns all the bells and whistles and fancy tools. The hedgehog is simple. He has one strategy: curl up in a ball. A predator jumps out at you? Curl up in a ball. Get lost in the […]
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Recently, Thrillist came up with some data examining how much people spend per state when they give a cash gift for a wedding. Things fall in line more or less where you would expect them to, with some exceptions. For example, the average cash gift in California is $150, but in my home state of […]
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Guest post by Amy Green and Melanie Marconi, BDI Events. We founded our corporate event planning business ten years ago. The first few years were smooth sailing with predictable growth, and then…the Crash of 2008 hit! All of a sudden, our goals turned from increasing profit to cutting expenses, streamlining operations and holding tight to […]
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With booking season around the corner, it’s a good time to take a look at your pricing and packages before you start meeting with new brides and grooms. How do you know if you need to make a pricing change? Check out the signs below – they are an indication that you are due for […]
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Landing new clients is like dating – there are some brides and grooms you click with and others you don’t. While turning down work can seem like the kiss of death for your wedding business, there are times when saying “I’m just not that into you” can actually be a good thing. When you come […]
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Guest post by Katie Smyth. Humans are wired to seek pleasure and to avoid pain – it’s a primal and integral part of our makeup. Neuromarketing studies consumers’ reactions to marketing stimuli – in this post we’ll look at how using just one principle can book you more brides! Neuromarketing helps us understand the ‘why’ […]
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“People don’t buy what you do- they buy why you do it.” – Simon Sinek. Most wedding businesses focus their marketing only on what they offer and how they do things by listing client benefits and years of experience. But what is it that really makes you get out of bed in the morning to […]
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Pricing for wedding services can sometimes be tricky, especially if you provide personalized quotes. Here is a quick pricing tip that you can implement today to increase your bottom line: omit the zeros. According to this article from Skillcrush, the zeros are the first thing your client’s eyes go to when looking at your prices. […]
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Guest post by Katie Smyth. When you see it you know it: The PRO. The Pro is consistent, precise and ‘together’. Not to the point of perfection (we’re all human after all), but you can see they get the job done. Steven Pressfield, creator extraordinaire, tells us, “There are two paths: Amateur and Pro”. And […]
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Guest post by Adam Nyholt I had a problem. I wanted to find a low pressure way to “close the deal” without sounding like a greasy salesman. I knew that if a potential client walked out that door without signing a contract, the likelihood they would book decreased dramatically. This had nothing to do with […]
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