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Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors Over the past year, there was a lot of uncertainty for our couples and their wedding day which meant there was a lot of uncertainty for us wedding pros too. Fortunately, most states across the US have now completely reopened and there is […]
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Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors The image on your website homepage is more important than you think. If this main image is too generic, confusing, or showing a stressful experience, it could be the reason you are not getting enough bookings. The goal of your homepage image is […]
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Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors Which couples are the right fit for you – and which ones are NOT the right fit? Can you answer this question quickly right now? Better yet, does your website copy clearly answer this question? Clearly telling potential couples who you want to […]
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Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors How many times do you follow up with a lead before you quit? 2 or 3 times? Never more than 5! “Till death do us part”? Most wedding professionals don’t follow up enough to get booked couples. They only follow up 3 or […]
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Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors If I asked you today, “What do your couples want from you?” Or “What are your couples buying from you?” what would you say? Your answer might be similar to the ones I receive in the beginning of our Booked and Busy 5 […]
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Growing your wedding business successfully requires more than just your passion, talent, and hardwork. A successful business requires you to be good at making sales. Because without sales you don’t have a successful business – you have a hobby! If you’re like most business owners you probably don’t enjoy the sales part of your job. […]
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How much do you cost? Can you send me your pricing and package information? PRICE is often the first question they ask…even before they know if we’re even available for their date! Getting Past the Price Question Things feel like it did after the Great Recession hit, the price question started popping up more than […]
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The fox is clever and crafty. She has lots of tricks, productivity hacks and studies smart marketing. She owns all the bells and whistles and fancy tools. The hedgehog is simple. He has one strategy: curl up in a ball. A predator jumps out at you? Curl up in a ball. Get lost in the […]
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Recently, Thrillist came up with some data examining how much people spend per state when they give a cash gift for a wedding. Things fall in line more or less where you would expect them to, with some exceptions. For example, the average cash gift in California is $150, but in my home state of […]
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Guest post by Amy Green and Melanie Marconi, BDI Events. We founded our corporate event planning business ten years ago. The first few years were smooth sailing with predictable growth, and then…the Crash of 2008 hit! All of a sudden, our goals turned from increasing profit to cutting expenses, streamlining operations and holding tight to […]
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We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.
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