How Do I Deal With Price Shoppers?

Posted by Nick Storey crossing

How much do you cost?  Can you send me your pricing and package information? PRICE is often the first question they ask…even before they know if we’re even available for their date! Getting Past the Price Question Things feel like it did after the Great Recession hit, the price question started popping up more than […]

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Is Your Wedding Business a Fox or a Hedgehog?

Posted by Stephanie Padovani

The fox is clever and crafty. She has lots of tricks, productivity hacks and studies smart marketing. She owns all the bells and whistles and fancy tools. The hedgehog is simple. He has one strategy: curl up in a ball. A predator jumps out at you? Curl up in a ball. Get lost in the […]

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How Much Should Traveling Wedding Pros Charge?

Posted by Kevin Beane How Much Should Traveling Wedding Pros Charge?

Recently, Thrillist came up with some data examining how much people spend per state when they give a cash gift for a wedding. Things fall in line more or less where you would expect them to, with some exceptions. For example, the average cash gift in California is $150, but in my home state of […]

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4 Simple Ways To Increase Your Bottom Line

Posted by Stephanie Padovani Unexpected Wedding

Guest post by Amy Green and Melanie Marconi, BDI Events. We founded our corporate event planning business ten years ago. The first few years were smooth sailing with predictable growth, and then…the Crash of 2008 hit! All of a sudden, our goals turned from increasing profit to cutting expenses, streamlining operations and holding tight to […]

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Are Your Wedding Business Prices Too Low?

Posted by Brenna Catalano Rhoades Low Prices

With booking season around the corner, it’s a good time to take a look at your pricing and packages before you start meeting with new brides and grooms. How do you know if you need to make a pricing change? Check out the signs below – they are an indication that you are due for […]

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3 Signs That You Need to Dump a Prospective Bride

Posted by Brenna Catalano Rhoades Last chance to run

Landing new clients is like dating – there are some brides and grooms you click with and others you don’t. While turning down work can seem like the kiss of death for your wedding business, there are times when saying “I’m just not that into you” can actually be a good thing.  When you come […]

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How to Use Neuromarketing to Book More Brides

Posted by Stephanie Padovani Hand Holding Brain

Guest post by Katie Smyth. Humans are wired to seek pleasure and to avoid pain – it’s a primal and integral part of our makeup. Neuromarketing studies consumers’ reactions to marketing stimuli – in this post we’ll look at how using just one principle can book you more brides! Neuromarketing helps us understand the ‘why’ […]

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How to Increase Revenue Using a Simple Pricing Tip

Posted by Brenna Catalano Rhoades Price Tag

Pricing for wedding services can sometimes be tricky, especially if you provide personalized quotes. Here is a quick pricing tip that you can implement today to increase your bottom line: omit the zeros. According to this article from Skillcrush, the zeros are the first thing your client’s eyes go to when looking at your prices.  […]

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