Wedding Industry Trends: Average Cost of Wedding Increased 22.9% in 2010!

Featured image for u201cWedding Industry Trends: Average Cost of Wedding Increased 22.9% in 2010!u201d
Time to spread some good news for the wedding industry… Wedding budgets are increasing again! The newest statistics from WE tv Networks Wedding Report reveal that the average wedding expense in the US went up by 22.9% in 2010, bringing the average cost of a wedding from $19,581 in 2009 to $24,066 in 2010. Check out this eWedNews article for

The Price Slashing Competition vs. the Higher Priced Wedding Professional

Featured image for u201cThe Price Slashing Competition vs. the Higher Priced Wedding Professionalu201d
We’re all sick and tired of being under-priced by Craigslist competitors who wouldn’t know the value of professional service if it bit them in the arse. But there is a dangerous side to discounting.  And the truth is that most wedding professionals don’t know what they really need to make just to break even. This blog post from the Indie

If Everything Is Free for Today’s Bride, What Do We Have Left to Sell?

Featured image for u201cIf Everything Is Free for Today’s Bride, What Do We Have Left to Sell?u201d
I read the book Free: The Future of a Radical Price by Chris Anderson this year and it completely blew my mind. Anderson talks about the rift in the mindsets of people over 30 and people under 30 when it comes to “free.”   Those over 30 grew up hearing, “Nothing is free.”  “You don’t get something for nothing.”  They

Wedding Industry Trends 2011: Diversify or Die!

Featured image for u201cWedding Industry Trends 2011: Diversify or Die!u201d
Recent articles from eWedNews.com claim that the wedding industry is finally beginning to wipe the “fairy dust” from its eyes and realize that it’s time for a change. You can read these articles here: “What is WISN Selling?  It Could Be Common Sense” “A New Generation of Wedding Professionals Is Not Buying What the Older Generation Is Selling” The Facts

Recession Wedding Budgets 2010: The Good News and the Bad News

Featured image for u201cRecession Wedding Budgets 2010: The Good News and the Bad Newsu201d
The Myth of the Recession-Proof Wedding Industry When Jeff and I started our wedding business back in 2000 everyone claimed weddings were “recession-proof.”  It was easy to understand why. In the 1990’s and early 2000’s, wedding budgets soared.  The average cost of a wedding increased every year, from $26,450 in 2005 to $27,710 in 2006 to $28,704 in 2007. Those