Stop Price Shopping Brides and Grooms with the Calendar Fumble Technique

Featured image for u201cStop Price Shopping Brides and Grooms with the Calendar Fumble Techniqueu201d
When brides are planning their wedding they have a lot on their minds. Unfortunately for you as a business owner that means they have a tendency to ask direct questions, without finding out anything about your company. Thankfully you don’t have to automatically answer the question about price right away. Remember, even when speaking with a bride over the phone

Just Because Brides Aren’t Buying High End Services Doesn’t Mean They Won’t

Featured image for u201cJust Because Brides Aren’t Buying High End Services Doesn’t Mean They Won’tu201d
Sometimes it is hard to figure out what it is that makes a bride choose one business over another. On an even closer to home front, it can also be hard to figure out why brides repeatedly pick one package deal over another within the same business. When you see a trend in the way that bride’s buy from you

How To Target Your Advertising Dollars to Attract the Right Couples for Your Wedding Business!

Featured image for u201cHow To Target Your Advertising Dollars to Attract the Right Couples for Your Wedding Business!u201d
– Guest post by Jim Parsons When couples get married, they want something fabulous! Unfortunately, fabulous often costs money. In some cases, a lot of money. This is a common question/statement among the brides our company speaks to on a daily basis. As a business owner, I face a constant challenge of understanding these concerns, but selling a service that is more expensive than

How To Help A Bride Get What She Really Wants

Featured image for u201cHow To Help A Bride Get What She Really Wantsu201d
Choices. Every bride is faced with a million choices and let’s face it, she really doesn’t know what to do with all of them. She wants a beautiful wedding and so assumes that she wants all the bells and whistles. In reality however she couldn’t afford the bells and whistles and probably doesn’t even need them. So how do you

4 Things Wedding Vendors Are Dying to Know

Featured image for u201c4 Things Wedding Vendors Are Dying to Knowu201d
What do wedding vendors want? Last month we sent a survey to our wedding vendor friends asking for their opinion about some freshy-fresh training ideas we have in mind. We just HAD to find out what you want the most, so we can give it to you. Well, we read through every one of the hundreds of survey responses to

So What Are The Real Wedding Statistics?

Featured image for u201cSo What Are The Real Wedding Statistics?u201d
When it comes to taking a good look at real nationwide wedding statistics The Knot is considered one the best places to get the information. They just finished a survey on weddings and Chris Jaeger posted the results on The Knot. What many wedding businesses will probably find as the biggest shock is the fact that the average cost of

The Wedding Market Right Now

Featured image for u201cThe Wedding Market Right Nowu201d
As much as I’d love to say that there is a huge boom in wedding sales an article by Chris Jaeger on Wedding Business Today has information to the contrary. According to them TheKnot’s sales have fallen off in the first quarter of this year. What does this mean for you and how do you get your sales up? Don’t

Money, Marriage and Three Legged Racing

Featured image for u201cMoney, Marriage and Three Legged Racingu201d
Money seems to be one of the main causes of strife amongst couples, and often it is simply due to the fact that they run their finances the same way that they run a three legged race. They assume they know what they are doing, they don’t talk about it, and they assume that it will all turn out beautifully.

Engagement Rings: How Big Is TOO Big?

Featured image for u201cEngagement Rings: How Big Is TOO Big?u201d
Large rings seem to be the rage in Hollywood, and everyone loves to hear how many carats an engagement or wedding ring is. However most couples who have opted for the huge rings often regret it. I mean honestly how many people really want to deal with the ramifications of wearing a ring that costs as much as a car,

Why Are People Selling Their Wedding Dresses?

Featured image for u201cWhy Are People Selling Their Wedding Dresses?u201d
You have heard about the wedding trends of how some brides are selling their wedding dresses, and have perhaps even seen them in consignment and thrift stores right? So why are they doing it, and how do brides get a good price? NBC did an interview of Tracy DiNunzio who is the founder of Recycled Bride and she explains that