How To Creatively Share Information and Testimonials Online
Videos are fun to watch. People like to watch them because they are interesting, fun, and distracting. As Kathy DalPra points out in her article on Bride Appeal however, many business owners have avoided using wedding marketing videos on their websites because they just don’t want to be on video, or don’t have anyone to help them with it. The good
If You Have Great Content What About Your Design? Don’t Lose Brides Due To A Layout Flub.
Crafting a great article is quite similar to writing any great content online, regardless if it’s used as an article, a website “about” page, or sales copy. Every aspect of both the writing and layout needs to be optimized to draw the reader in. If you can’t draw someone in with interesting content, you aren’t going to land the sale.
Google is Lying to You About Your Website! Find Out the Truth
Many wedding vendors are making a fatal mistake that means brides are NOT finding your website…and most of them will never realize it. It’s time for you to learn the truth. You can handle the truth, right? The Google Search Trap I’ll use an example outside the wedding industry to illustrate this point. A friend of ours told me she
How To Get Links Back To Your Wedding Website
Building links back to your site is not something that most wedding businesses do, but it is something that they should be doing. Getting links that are posted on other sites that point back to your website is crucial to show up higher in Google search results and is just as important as good SEO content and keywords. There are
Is A Facebook Group Beneficial For A Wedding Business?
Once you’ve created a thriving Facebook page the next step is to create a group. The benefit of having a group comes down to creating a place that allows for more personal interaction. While a Facebook page is focused on promoting your wedding brand, a group gives you a great place to share advice, connect brides, and generally create a
Effectively Marketing to Today’s Bride
When you think of what brides were like 30 or so years ago and then compare them to the brides of today there are some major definable differences. One of the first things that stands out is how they shop for their wedding. It used to be that brides would go window shopping and plan their weddings based on the
A Different View On Twitter Marketing for Wedding Businesses
Twitter marketing has never been easy for small businesses. The reason behind this is because selling something because of Twitter is extremely difficult and time consuming. That doesn’t mean that Twitter isn’t useful for marketing in its own way. When you have a small wedding business you have to view Twitter as a way to build brand awareness and share
The New Best Way To Capture A Brides Attention
When did you last look at a bunch of wedding business websites? There is a trend which is quickly catching on with wedding websites that is crucial in capturing a bride’s attention and it increases the probability of changing her from an observer to a client. This trend is pictures. Lots of artistic, eye catching pictures that show off the
Trouble Getting Brides To Read Your Website?
Have you ever wondered if your writing is good enough on your wedding business website? Well so does everyone else and the truth is that everyone makes one mistake or another. The trick is to catch the main mistakes that turn off brides while not becoming such a perfectionist that you kill the emotion of your content. BloggingTips.com has an
Is Blogging Right For You?
If you’ve read many of our articles you’ve seen us encouraging that you have a blog on your wedding business website. The benefits are great as a wedding business blog encourages people to return to your website over and over to read new posts. However as Zac Johnson points out in his article, if you aren’t passionate about blogging, your
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