R.I.P. Google Keyword Tool

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By Kathy DalPra After months of preparing us, Google finally retired one of our most beloved products, the free external Keyword Tool. For years, those of us trying to make seo a part of our overall marketing strategy have made this little tool our go-to resource for learning more about what couples are searching for online. Now that it’s gone,

How to Fire Your SEO Guy and Double Your Website Visitors

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Hey, I love experts as much as the next guy.  I pay them to do what they do best so that I can focus on what I do best. But what I don’t love is paying for something that doesn’t get results. You can pay anywhere from $100 to $500 per month or more for SEO work that’s supposed to

Wedding Blog 101: How to Get Real Leads and Make Money

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Question: Does blogging really work to get more wedding business? “Good afternoon, Stephanie. Thanks for all your help thus far. The advice on your site is AWESOME! It’s actually working! “I downloaded The Price Shopper Email Formula. Since implementing this email, I have tripled my callbacks. This is great! You gave me gold! For FREE! Thank you so much. “I

How to Recover From a Negative SEO Attack On Your Website

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A couple weeks ago we discovered that some unknown party has launched a negative SEO campaign pointing nonsense backlinks from poor quality sites at our domain.  The intention is to make it appear to Google as if we’re creating these “unnatural” links ourselves, so that Google will punish us by removing us from the rankings. In non-geek speak, these “bad

6 Sneaky Tactics to Get Your Wedding Business on Page 1 of Google

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Getting in front of more qualified brides and grooms is the #1 challenge of wedding vendors. In this video, we’re going to show you 6 sneaky ways to get more leads for your wedding business the cheap, fast way. It’s true that when you’re running a wedding business, it’s going to cost you either time or money to get leads.

Do Bridal Lead Lists Actually Work?

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Question: HI Stephanie & Jeff, Still benefiting from your Book More Brides videos, excellent value for money. You raised an interesting point about having leads stopped, one of the biggest providers I have been using for years has just stopped his business. I know you are on the other side of the pond but do you know of any good firms that

Why A Bad Wedding Business Tactic Might Not Be Bad

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How many times have you tried some new marketing tactic and it’s either failed, or just not turned out as planned? I would guess it’s happened multiple times. Everyone has things that just don’t work for them. However, as Les McKeown points out in his article, the problem might not be in the idea itself so much as something else

Why You Need To Find Your Voice Now To Boost Interest and Sales!

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A mistake that a lot of businesses make is that their content sounds the same as everyone else’s content. Now I don’t mean they are all writing the same thing. Instead they are all writing in the same professional voice. While being professional is important, so is making sure that your content has its own sound. Think about when you

Whether They Follow You Or Not, Brides Expect To See You On Facebook

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Over the last few years the look of marketing has drastically changed. People have gone from using phone books and listening to radio and TV ads and have switched to checking out websites and looking up companies on Facebook. It’s not that TV, radio ads and phone book listings are irrelevant, the actual issue is that the majority of consumers

How You Can Use Pictures To Boost Your SEO

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Did you know that your image on your wedding business website can actually help boost your SEO on your website? Yep, it’s true. You’ve seen people who do this if you ever did a Google Image search and got results. If you are a photographer and don’t want your image available to the public to copy there are ways to