The #1 marketing resource for the wedding industry
Question: Am I better off investing my limited marketing budget in SEO or magazine advertising? “Good morning Stephanie & Jeff. I have been in business since 2006 as a wedding photography studio. We started small with 60 weddings per year and grew the company to about 300 weddings by 2010. In and around that time, […]
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Now that the New Year is here- is your wedding business prepared? You’ve probably already finished the big things most wedding professionals do at the end of the year: take stock of what you have accomplished and set a goal to book more weddings for next year. But don’t forget to tackle the small stuff […]
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Is your wedding business trustworthy? When it comes to once-in-a-lifetime events like weddings, trust is very important. Most couples are anxious about the big day and worried that something might go wrong. They want to know that you will follow through and make their wedding day the best it can be. So how do you […]
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I’m sure you’ve heard the saying, “you never get a second chance to make a first impression.” But do you realize this also applies to your wedding business website? With engagement season in full swing, it’s important to be prepared for the couples that will be searching for your services online. Take a look at […]
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Every time Google rolls out a new algorithm update, the SEO world collectively holds its breath and waits to see whose websites get the dreaded Google slap. We’ve suffered and survived through Panda and Penguin, but this recent Hummingbird update is different. This isn’t just an adjustment to Google’s algorithm; it’s an entirely new search […]
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One hot summer day when I was a little girl, I decided to sell lemonade. I’d seen my friend, Sally, selling out the week before and I wanted to make some money. My little brother and I mixed up a pitcher of Lipton lemonade, then spent hours coloring signs with wobbly letters: “Lemonade 50 cents!” […]
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Last month a journalist from our local newspaper called to interview me for an article she was writing about green weddings. Would I be interested in answering a few questions about how couples could plan an environmentally friendly wedding? Do I mind if she quotes me? Would I mind. Seriously? A good number of […]
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By Kathy DalPra After months of preparing us, Google finally retired one of our most beloved products, the free external Keyword Tool. For years, those of us trying to make seo a part of our overall marketing strategy have made this little tool our go-to resource for learning more about what couples are searching for […]
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Hey, I love experts as much as the next guy. I pay them to do what they do best so that I can focus on what I do best. But what I don’t love is paying for something that doesn’t get results. You can pay anywhere from $100 to $500 per month or more for […]
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Question: Does blogging really work to get more wedding business? “Good afternoon, Stephanie. Thanks for all your help thus far. The advice on your site is AWESOME! It’s actually working! “I downloaded The Price Shopper Email Formula. Since implementing this email, I have tripled my callbacks. This is great! You gave me gold! For FREE! […]
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