How to Build a Great-Looking Website When You Are Short on Time and Money

Featured image for u201cHow to Build a Great-Looking Website When You Are Short on Time and Moneyu201d
So you’ve just started your wedding business and now you need a website. The problem is you don’t have the budget to hire a designer and you need something that looks nice and is fast and easy to use. Where can you turn? Here are 5 build-it-yourself options for professional-looking websites: 1) Strikingly Strikingly offers simple and beautiful mobile-friendly sites

Are These Google Tools Missing From Your Toolbox?

Featured image for u201cAre These Google Tools Missing From Your Toolbox?u201d
Guest post by Brian Lawrence With so much information buzzing around about “Google-Tool-This” and “Google-Tool-That,” you might feel like you’re going in circles trying to make sense of it all, never feeling sure you’ve got everything you need! That’s why we’ve simplified it for you. Here’s a look at some of what Google can offer your wedding business, with ways

5 Ways to Protect Your Website From Hackers

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By Brenda Cadman In early March 2014, Michelle discovered that her website had been hacked. She had not been properly maintaining her WordPress based website, it became out of date, vulnerable and consequently she was attacked by hackers. No problem, right? Just go to your web hosting provider and ask them to replace the hacked site with a clean, backed

Paying For SEO vs. Bridal Magazine Ads: Which Gets More Leads?

Featured image for u201cPaying For SEO vs. Bridal Magazine Ads: Which Gets More Leads?u201d
Question: Am I better off investing my limited marketing budget in SEO or magazine advertising? “Good morning Stephanie & Jeff. I have been in business since 2006 as a wedding photography studio. We started small with 60 weddings per year and grew the company to about 300 weddings by 2010. In and around that time, the economy started hitting the

8 Ways to Prepare Your Wedding Business for the New Year

Featured image for u201c8 Ways to Prepare Your Wedding Business for the New Yearu201d
Now that the New Year is here- is your wedding business prepared? You’ve probably already finished the big things most wedding professionals do at the end of the year: take stock of what you have accomplished and set a goal to book more weddings for next year. But don’t forget to tackle the small stuff as well. These 8 things

How to Build Trust in Your Wedding Business

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Is your wedding business trustworthy? When it comes to once-in-a-lifetime events like weddings, trust is very important. Most couples are anxious about the big day and worried that something might go wrong.  They want to know that you will follow through and make their wedding day the best it can be. So how do you build trust? If many of

Why Brides Leave Your Website and How to Fix It

Featured image for u201cWhy Brides Leave Your Website and How to Fix Itu201d
I’m sure you’ve heard the saying, “you never get a second chance to make a first impression.”  But do you realize this also applies to your wedding business website? With engagement season in full swing, it’s important to be prepared for the couples that will be searching for your services online. Take a look at your website with fresh eyes

Google’s Hummingbird Update: What Does It Mean For Your Wedding Business?

Featured image for u201cGoogle’s Hummingbird Update: What Does It Mean For Your Wedding Business?u201d
Every time Google rolls out a new algorithm update, the SEO world collectively holds its breath and waits to see whose websites get the dreaded Google slap.  We’ve suffered and survived through Panda and Penguin, but this recent Hummingbird update is different. This isn’t just an adjustment to Google’s algorithm; it’s an entirely new search engine.  If we think about

4 Common Wedding Pro Website Fails

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One hot summer day when I was a little girl, I decided to sell lemonade.  I’d seen my friend, Sally, selling out the week before and I wanted to make some money. My little brother and I mixed up a pitcher of Lipton lemonade, then spent hours coloring signs with wobbly letters: “Lemonade 50 cents!” We proudly set up our

3 Creative Ways to Get Free Press For Your Wedding Business

Featured image for u201c3 Creative Ways to Get Free Press For Your Wedding Businessu201d
  Last month a journalist from our local newspaper called to interview me for an article she was writing about green weddings.  Would I be interested in answering a few questions about how couples could plan an environmentally friendly wedding?  Do I mind if she quotes me? Would I mind.  Seriously? A good number of the people reading that article