How Do I Turn Website Visitors Into Leads?

Featured image for u201cHow Do I Turn Website Visitors Into Leads?u201d
I see the same painful mistake on wedding pro website over and over. Most wedding business websites are NOT designed to turn visitors into leads. The best of them are pretty brochures. The worst are circa 1995 nightmares with blinking gifs and flash intro pages. But very few of them are designed to capture leads. Think about how many website

Should I Switch My e-Commerce Website to WordPress?

Featured image for u201cShould I Switch My e-Commerce Website to WordPress?u201d
Should I Switch My e-Commerce Website to WordPress? “I heard you mention that it was best to have your website on wordpress.org.  Do I need to make a switch over? What’s the benefit of doing this?  I read online that you can pay $12 for a custom WordPress.com domain? Does this then mean that the .org issue is resolved?” Answer:

How to Rock Pinterest and Become a Top Pinner in Your Wedding Niche

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With an ever-present shift of brides and grooms looking to social media for wedding pros, it’s more important than ever to have a strong presence in the social media world. Many wedding businesses have Facebook and Twitter pages, but have you thought about using Pinterest to boost your web traffic and sales? Let’s face it, brides are all over Pinterest

Why Sales Is Like Dating

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By Heidi Thompson What would you do if someone came up to you and asked you to marry them? Unless you’re really itching to marry a stranger, you’d probably be kind of freaked out, uncomfortable and would look for a way to escape the situation. You probably don’t realize it, but this is exactly what you’re doing to your potential

How to Use Photos Online Without Getting in Trouble

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Question: How can I  use other people’s photographs on my blog? “I’m not necessarily bothered about real weddings… it’s more pictures of the flowers, cakes, etc. that I’d like to use, but I’m really unsure about the rules. The more I look, the more confused I get. Some people say don’t do it, others say get permission beforehand, others say

Google’s New Update: Is Your Wedding Business At Risk?

Featured image for u201cGoogle’s New Update: Is Your Wedding Business At Risk?u201d
Big Changes (and a Penguin!) Are Coming to Google’s Search Engine Results Every business owner wants to see their company name on Page 1 of Google, and if you’re following best practices, Google’s new “Penguin” wants to help you get there too.  Learn more about the history of Penguin updates here. If you only read one article on Search Engine

Stop, Thief! Someone’s Stolen Your Website Content

Featured image for u201cStop, Thief!  Someone’s Stolen Your Website Contentu201d
Eight years ago, our wedding business website was stolen. We stumbled on it by accident.  It had the same retro images and fonts and much of the same text, but it was someone else’s domain. It happened again two years ago.  Jeff was clicking around online and landed on a duplicate Book More Brides website in another country!  They’d stolen

The Secret Email Spam Problem No One Warns You About

Featured image for u201cThe Secret Email Spam Problem No One Warns You Aboutu201d
What this wedding photographer was sharing horrified me. “Our email inquiries dropped. I thought we just needed to do more marketing,” he said. “Then we finally figured it out. The email notifications from the contact form on our website were going straight to our Spam folder. We’d been missing every single inquiry from our contact form…for the last two years!”

4 Tips to Make Your Website Google-Friendly

Featured image for u201c4 Tips to Make Your Website Google-Friendlyu201d
Keywords. Social Media. Blogging. Keeping up with everything you need to do to get your wedding business website in the good graces of Google can be exhausting. But it doesn’t have to be. Really, what Google is looking for from you is actually quite simple – be authentic and give your website visitors a great user experience. Here are 4

How Do You List Your Prices On Your Website?

Featured image for u201cHow Do You List Your Prices On Your Website?u201d
“Assuming you list your packages and prices on your website, do you list the cheapest package first and then have them in ascending order so your biggest is at the end OR do you present your biggest and best first on the page and the smallest/cheapest right at the bottom of the page. I guess it’s a marketing thing?? but