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Is your website attracting leads or driving them away? If your website isn’t working for you, it’s likely that you’re making one or more of these unforgivable mistakes. They’re “unforgivable” not because I’m going to hold it against you (unless you need a kick in the butt—then I’m you’re girl) but because they’re so easy […]
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This is the newest member of our family, a pitbull named Chili Rosebud. She’s a daddy’s girl. The notorious “pitbull” has a bad reputation, though that’s begun to change thanks to organizations like Pinups for Pitbulls and Animal Farm Foundation. I know how awesome a pitbull can be – and maybe you know – but […]
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By Ellenor Day-Lutz Running a wedding business can be tough. You need to be an expert in your field AND you need to know how to market yourself and sell your services. So how can you make sure the words on your website work for you? Here are some tips: 1. Combine words with photos. […]
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Today’s craptastic marketing move: creating mistrust through dumb mistakes. First, my confession: I am a link clicker. Show me a link and my clicking obsession catches fire. This used to be a real problem for me in the early days of the internet when I caught more viruses than an 19th century prostitute. Through […]
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You’re probably losing leads right now…and you don’t even know it. Problem: Most of your website visitors leave and never come back. Here’s how to know if this is happening to you. Ask yourself: How many website visitors do you have each day? How many LEADS do you get from your website each day? What […]
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You might not know it, but your website could be making you criminal to brides and grooms. It’s not a legal crime, but it’s a crying shame because it means you’re losing business and you don’t even know it. The crime: Autoplaying music on your website. Don’t do it! Please, please, please. Here’s why: 89% […]
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Guest Post by Kristie McCauley If you take a look around at wedding planners’ websites (come on, you know you’ve checked out the competition and your colleagues!) you might notice a trend in listing prices. The majority of wedding planners that I know and speak to DO NOT list their pricing on their websites. Is […]
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I see the same painful mistake on wedding pro website over and over. Most wedding business websites are NOT designed to turn visitors into leads. The best of them are pretty brochures. The worst are circa 1995 nightmares with blinking gifs and flash intro pages. But very few of them are designed to capture leads. […]
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Should I Switch My e-Commerce Website to WordPress? “I heard you mention that it was best to have your website on wordpress.org. Do I need to make a switch over? What’s the benefit of doing this? I read online that you can pay $12 for a custom WordPress.com domain? Does this then mean that the […]
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With an ever-present shift of brides and grooms looking to social media for wedding pros, it’s more important than ever to have a strong presence in the social media world. Many wedding businesses have Facebook and Twitter pages, but have you thought about using Pinterest to boost your web traffic and sales? Let’s face it, […]
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