Once upon a time (circa 2013), I bought the domain name CountryWeddingDJ.com. Go ahead….google “country wedding DJ” and see what happens.  I’ll wait. So CountryWeddingDJ.com now forwards to CountryDJStaci.com…but you saw me at the top of Google. Ahead of people like professional Nashville country DJs like Dee Jay Silver and Hish. I know, sickening, isn’t it? It gets worse, so

We asked our awesome Wedding Expert Superheros what topics they would most like to see featured in upcoming Book More Brides workshops and the resounding majority wanted to know more about how to set up and get the perfect website to attract more quality leads. You asked, and we delivered! We asked the experts- What are some of the biggest

By Kathy DalPra Most wedding professionals would agree that these days, their website is the most important marketing tool they have in their arsenal. That being said though, far too many pro’s don’t have websites that effectively communicate how great they are or can produce solid leads. Want to make sure that your website isn’t costing you sales? Avoid these

Is your website attracting leads or driving them away? If your website isn’t working for you, it’s likely that you’re making one or more of these unforgivable mistakes. They’re “unforgivable” not because I’m going to hold it against you (unless you need a kick in the butt—then I’m you’re girl) but because they’re so easy to fix that you have

This is the newest member of our family, a pitbull named Chili Rosebud. She’s a daddy’s girl. The notorious “pitbull” has a bad reputation, though that’s begun to change thanks to organizations like Pinups for Pitbulls and Animal Farm Foundation. I know how awesome a pitbull can be – and maybe you know – but even one article about the

By Ellenor Day-Lutz Running a wedding business can be tough. You need to be an expert in your field AND you need to know how to market yourself and sell your services. So how can you make sure the words on your website work for you? Here are some tips: 1. Combine words with photos. It’s so important to tell

Today’s craptastic marketing move: creating mistrust through dumb mistakes. First, my confession: I am a link clicker.   Show me a link and my clicking obsession catches fire.  This used to be a real problem for me in the early days of the internet when I caught more viruses than an 19th century prostitute.  Through years of pain (and good

You’re probably losing leads right now…and you don’t even know it. Problem: Most of your website visitors leave and never come back. Here’s how to know if this is happening to you.  Ask yourself: How many website visitors do you have each day? How many LEADS do you get from your website each day? What happened to the rest of

You might not know it, but your website could be making you criminal to brides and grooms.  It’s not a legal crime, but it’s a crying shame because it means you’re losing business and you don’t even know it. The crime: Autoplaying music on your website. Don’t do it!  Please, please, please. Here’s why: 89% of brides admit that they

Guest Post by Kristie McCauley If you take a look around at wedding planners’ websites (come on, you know you’ve checked out the competition and your colleagues!) you might notice a trend in listing prices. The majority of wedding planners that I know and speak to DO NOT list their pricing on their websites. Is Leaving Off Prices the Way